“Write what you know.” It’s one part simple, if oft-misunderstood truth, and part cliché. I often tell clients to write what they have experienced when it comes to their business. Business owners tend to get stuck quickly when they are asked: “what do you do?” The answer is usually more mechanical and functional in nature, … Read More


09 May 2016

You’ve finally made a decision. You’re going to greenlight a new website project! After years or months of toiling around with a website that doesn’t work for your business, you’re elated about the fact you get to start again, from scratch and build a new digital vehicle that will take your business to the next … Read More


28 Apr 2016

WordCamp San Diego, along with WordCamp OC are two of my favorite WordCamps (even though I’ve organized another Camp. Those two hold a special place in my heart.  That said, I’m super excited about what’s coming up this weekend. Here’s my preview of the things I want to catch while I’m there. So, this camp … Read More


21 Apr 2016

This is part of our ‘Way of the Tortoise’ series. You can check out our other posts in this series here. Check back regularly to read our other updates. Today we’re talking about content. Not just any content. But the content that is specific to who you are, as a business. You know what I’m … Read More


12 Apr 2016

This is part of our ‘Way of the Tortoise’ series. You can check out our other posts in this series here. Check back regularly to read our other updates. Today we’re talking about content. Not just any content. But the content that is specific to who you are, as a business. You know what I’m … Read More


12 Apr 2016

Today’s post is aimed at my fellow agency owners and freelancers. What are we going to talk about? Invoicing and document signing, of course! I know, I know. Some of you will probably roll your eyes. Some you, though? Some of those ears will perk right up, yes they will! I’ll tell you about my … Read More


22 Feb 2016

As a person running a company that builds websites for small businesses we’ve been warned that “the competition is coming to eat our lunch.” That is, there’s bigger, better, and easier services out there competing for the business of the clients I’m working with. It’s not new and, certainly, it’s something I’ve been affected by … Read More


27 Dec 2015
free small business help

It’s okay to admit that you don’t know everything. It’s okay to admit that sometimes you don’t have all the answers. As a business owner you have to wear a lot of hats. Sales, marketing, biz-dev, psychologist etc. At the end of the day you have to have all the answers; you’re expected to know … Read More


23 Dec 2015

Running a WordPress-centric isn’t easy, but with the community and wealth of resources available it’s certainly a lot easier than it could be. Having access to people and information in the WordPress world makes MY life so much easier and I know I’m not alone there. I got to thinking about it and figured, hey, … Read More


24 Sep 2015
Keyword Strategy

Featured image, courtesy of http://teresay.com/ — Last time I wrote, I talked about how one can begin thinking about their business’s keyword strategies. Keyword strategy at times does seem like “voodoo,” with hard-to-measure benefit. I would disagree with you if that’s your take on keyword strategy. It takes time and it takes effort, but if you … Read More


20 Sep 2015
quick content style guide

I spoke last time about the importance of a content style guide and whether or not you should use them for your own organization. The answer is YES! In our most recent design iteration, I had someone help us with our site’s copy and she made a number of suggestions for things to clean-up that were … Read More


16 Sep 2015

Most people I talk to who run a business know that getting found is an art and that it takes time and energy to make that happen; they also know that it takes real thinking and a good deal of research. Why Does Keyword Strategy Matter? Getting your keyword strategy strait is something that will … Read More


03 Sep 2015