How we work; how we set up our workflows and go about our day-to-day business is a very personal thing. There is no shortage of methods to organize best and manage the details of a project. This topic has been an area I’ve spent way too much time on over the last few years and … Read More


30 Jun 2016
competitor research

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. Research. It’s not always fun, but it’s always informative. If you’re working on gaining more visibility online for your business then, research is a must. If … Read More


21 Jun 2016
articles on branding

What a neat day today is. Adam Fout, from Blue Steele Solutions, has offered to grace our blog with some top notch article wizardry and drops knowledge about branding. He’s a content Weaver with Blue Steele, Magic player, and an all-around swell fella. Branding is tough — probably one of the toughest challenges you’ll ever … Read More


10 Jun 2016
getting business found online

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. I’m not going to keep jamming the same stuff into your head that you have heard and read. You already know the getting found online … Read More


06 Jun 2016

This is the first post in this series. You can check out our other posts in this series here. Check back regularly to read our other updates. Alrighty folks. Here we go! So, if you’re just trying to get started on building your business online you probably have a lot of questions. You’ve asked a … Read More


23 May 2016

This is part of our ‘Way of the Tortoise’ series. You can check out our other posts in this series here. Check back regularly to read our other updates. Disclaimer: You actually have to try the things I suggest to you in this article. In fact, nothing here is easy. What’s the thing we are going … Read More


23 May 2016
custom website solution

The other day I had the honor of hopping on a Google Handout with Blue Steele Solutions’s Adam Fout. Adam is a content and social wizard and really nails each practice masterfully. He and Blue Steele Solutions do great work and I’ve been following their work for a while now. On the hangout, we discuss … Read More


20 May 2016
custom website solution

The other day I had the honor of hopping on a Google Handout with Blue Steele Solutions’s Adam Fout. Adam is a content and social wizard and really nails each practice masterfully. He and Blue Steele Solutions do great work and I’ve been following their work for a while now. On the hangout, we discuss … Read More


20 May 2016

I’m announcing a series of articles about growing your business and presence online. I’m just calling it “Way of the Tortoise” for now because I think that anything worth doing is worth doing well and it takes the investment of your most valuable—and irreplacable—resource. Your time. What this series will cover This set is meant … Read More


16 May 2016

“Write what you know.” It’s one part simple, if oft-misunderstood truth, and part cliché. I often tell clients to write what they have experienced when it comes to their business. Business owners tend to get stuck quickly when they are asked: “what do you do?” The answer is usually more mechanical and functional in nature, … Read More


09 May 2016

You’ve finally made a decision. You’re going to greenlight a new website project! After years or months of toiling around with a website that doesn’t work for your business, you’re elated about the fact you get to start again, from scratch and build a new digital vehicle that will take your business to the next … Read More


28 Apr 2016

WordCamp San Diego, along with WordCamp OC are two of my favorite WordCamps (even though I’ve organized another Camp. Those two hold a special place in my heart.  That said, I’m super excited about what’s coming up this weekend. Here’s my preview of the things I want to catch while I’m there. So, this camp … Read More


21 Apr 2016