The email came back, and it read “Hey Alex, thanks for getting back to me. I wish you had written back sooner, but we’ve selected another agency to work on our project.” I remember being bummed out, it was from a prospective client with an intriguing project that I wanted to work on really bad. … Read More


12 Jan 2017

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. A couple of things happened the other day. I watched a documentary on Netflix, as many others have done, titled Minimalism. I then read this excellent piece … Read More


09 Jan 2017

If only we could see into the future. It would make life easier wouldn’t it? I’d know that eating those ultra-hot buffalo wings would be a bad idea the night before I ran a marathon. I’d know that 1100 volts doesn’t feel great and not touch that electric fence to see if it worked. That’s not the … Read More


03 Jan 2017

If you Google “10 Tips for Small Biz Social Media” you’ll find a ton of articles. Literally tons! Most of them will have great ideas, and you should review some of them to see if there’s anything actionable you can use for your own business. In this article, I’m going to try to give you … Read More


08 Dec 2016

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. I told Jennifer: “Hey, great job on your guys’ redesign. What were the goals you had for the refresh?” Without skipping a beat, Jennifer said … Read More


27 Sep 2016

I had the honor and pleasure of speaking at WordCamp Los Angeles 2016. It was a lot of fun and I got to speak on a topic that has been near and dear to me this year. Marketing automation. It’s not the most intriguing talk you’ll watch and that goes for all my talks. Not … Read More


26 Sep 2016

I’d like to start by acknowledging the irony that I’m writing a blog post about this—I’m going to give you some awesome work/life balance tips, but at the moment, I’m the poster child for work/life imbalance. That perspective is what gives me such great insight into the problem. I have a friend who told me … Read More


05 Aug 2016

How we work; how we set up our workflows and go about our day-to-day business is a very personal thing. There is no shortage of methods to organize best and manage the details of a project. This topic has been an area I’ve spent way too much time on over the last few years and … Read More


30 Jun 2016
competitor research

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. Research. It’s not always fun, but it’s always informative. If you’re working on gaining more visibility online for your business then, research is a must. If … Read More


21 Jun 2016
articles on branding

What a neat day today is. Adam Fout, from Blue Steele Solutions, has offered to grace our blog with some top notch article wizardry and drops knowledge about branding. He’s a content Weaver with Blue Steele, Magic player, and an all-around swell fella. Branding is tough — probably one of the toughest challenges you’ll ever … Read More


10 Jun 2016
getting business found online

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. I’m not going to keep jamming the same stuff into your head that you have heard and read. You already know the getting found online … Read More


06 Jun 2016

This is the first post in this series. You can check out our other posts in this series here. Check back regularly to read our other updates. Alrighty folks. Here we go! So, if you’re just trying to get started on building your business online you probably have a lot of questions. You’ve asked a … Read More


23 May 2016