Category: Tips and Tricks
Email marketing remains one of the most effective ways to attract new customers, as well as cultivate the business generated by the loyal patrons of your company. In addition to being a highly effective marketing tool, emails also create a more personal relationship with all of your customers. Even though email tends to be effective, … Read More
Congratulations! You’ve decided to create a website to improve awareness for your brand and more importantly, to reach a wider audience that leads to growing your loyal customer base. However, one word has got you stumped. Content. Whether you’re re-designing a different version of your business website for the fourth time or starting from scratch … Read More
What came first: the chicken or the egg? It’s a question we get asked at a young age and quite frankly, most of us never come up with the correct answer. Is there even a correct answer? The same conundrum applies to another question. What comes first: the web designer or the web developer? Although … Read More
You got mail. Even more accurate, you got email; lots of it. All it takes is an hour long meeting and a half-hour for lunch to have your e-mail box overflowing with mostly worthless electronic correspondence. Since you’re an accomplished digital marketer, you want to know how to get your email newsletter to stand out … Read More
When it comes to marketing, it is important to feel secure about how effective a strategy is when you are dedicating effort and resources towards it. Marketing via email has likely come up as an option to boost your business’s visibility. But is email marketing worth it? Thankfully, there are many instances where utilizing this … Read More
If you develop websites for a living and manage multiple projects at once or you have a multitude of websites that you and/or your team manage then you know how quickly things can get out of hand and disorganized. After spending countless hours thinking about this, I think I have the answer. Managing even just … Read More
The things that have brought me joy have involved being a part of a community. And I think, for a lot of people, that holds true. Community takes on a lot of forms and personalities. Creating the community you want around your product, service, or passion is a great way to stay happy and interested … Read More
When it comes to modern marketing, the basics seem to get passed over completely by the majority of new businesses out there. There’s a huge focus, an obsession, really, with learning everything they can about digital marketing, leaving the foundations of traditional marketing in the digital dust. I understand the obsession — when you really … Read More
I don’t really do New Years Resos. I add things throughout the year, though, to change things up. Last year, I knew I wanted to become a better writer. So I committed to a process of writing more, either by blogging or simply by writing things down. I’ve always enjoyed being a morning person, but … Read More
I’ll start by saying that DigiSavvy is a Pantheon Agency partner. This article discusses how I use Pantheon for our projects. No affiliate links or anything crazy like that; just my own observations and opinions on running a smooth site. Why am I writing this in the first place? I’m not selling Pantheon here; their platform … Read More
If you Google “10 Tips for Small Biz Social Media” you’ll find a ton of articles. Literally tons! Most of them will have great ideas, and you should review some of them to see if there’s anything actionable you can use for your own business. In this article, I’m going to try to give you … Read More
Page builders. They’re all over the place and if you build sites for clients then you’ve at least given some “side-eye” at the solutions that are out there. The most polished and refined is clearly Beaver Builder. I’ve used Beaver Builder on a few projects now. I like its ease of use. However, what I … Read More