This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. A couple of things happened the other day. I watched a documentary on Netflix, as many others have done, titled Minimalism. I then read this excellent piece … Read More


09 Jan 2017

It was late, I couldn’t sleep, so I figured I’d check scores over on ESPN.com. It’s different, they done redesigned the thing. No, it’s not an “April Fool’s Joke.” Nope! Instead it’s a mobile-first responsive website. If you scan the comments on ESPN’s announcement regarding this redesign you’ll see that people are assholes. I’d probably … Read More


01 Apr 2015

It was late, I couldn’t sleep, so I figured I’d check scores over on ESPN.com. It’s different, they done redesigned the thing. No, it’s not an “April Fool’s Joke.” Nope! Instead it’s a mobile-first responsive website. If you scan the comments on ESPN’s announcement regarding this redesign you’ll see that people are assholes. I’d probably … Read More


01 Apr 2015

What makes for a decent homepage? Well, there’s quite a lot that goes into it. I’m more of a developer and not so much of a designer. Not being a designer, though, gives me “outside” perspective as to what makes a good homepage; one that draws people in and gets them clicking around. I’m gonna … Read More


27 Jan 2015

What is Information Architecture? Graeme Caldwell said it best: “An elegant, simple, and comprehensible user journey.” — Article Information Architecture should be a part of your project, as the client. If it’s not then you should ask why. If you’re  a solutions provider, then you should insist on this phase. I kind of liken Information Architecture … Read More


23 Jul 2014

As some of you may know, we recently rebuilt/redesigned our site. It took us four years to get the thing done. A classic case of the “Cobbler’s kids needing shoes.” We have needed a redesign for a while, at least I keep saying as much. Our old site was designed in 2010 and it looked … Read More


29 Apr 2014

So we redesigned and rebuilt DigiSavvy. Originally the site had been built in 2010. Let’s be honest, this is a weird looking site. I get it; heck, I designed it. I’m not a designer, yet, I feel connected to this collection of images, colors and type choices. Strangely. For this rebuild it became important to … Read More


23 Apr 2014