Digital Marketing Blog
In a recent interview, former Late Night Talk Show host, David Letterman, said trying to reach his audience on a nightly basis was the most difficult part of the job. You might not be under as much pressure as Letterman was during the heyday of the talk show rating wars, but as a marketer, you … Read More
Every football team has some sort of playbook. From youngsters that read plays off a piece of paper to professional athletes using notebooks to learn new wrinkles to old plays, the playbook is an entrenched part of football. What does that have to do with marketing, you ask? It has everything to do with marketing, … Read More
There isn’t much that’s ‘old school’ in digital marketing. Even social media networking standouts Facebook and Twitter constantly revamped their platforms to accommodate rapidly changing user needs. However, one digital marketing strategy remains about as old school as any other element. Email campaigns are a well-oiled, sales generating machine. Think about the return on investment … Read More
There are a lot of acronyms in the digital marketing world that leave many of us scratching our heads. Yet, business marketing acronym should turn on the light bulb burning bright in our active minds. SEO. Search engine optimization (SEO) represents the concept of increasing sales by driving more traffic to business websites. Unlike paid … Read More
It’s a head-to-head comparison. Do we think ActiveCampaign or MailChimp are a better choice for your business? ¯\_(ツ)_/¯ – I guess you have to read more to find out! As a continually evolving platform designers create to assist digital marketers in finding sales leads, marketing automation (MA) software also is effective at sales funneling and … Read More
Congratulations! You’ve decided to create a website to improve awareness for your brand and more importantly, to reach a wider audience that leads to growing your loyal customer base. However, one word has got you stumped. Content. Whether you’re re-designing a different version of your business website for the fourth time or starting from scratch … Read More
What came first: the chicken or the egg? It’s a question we get asked at a young age and quite frankly, most of us never come up with the correct answer. Is there even a correct answer? The same conundrum applies to another question. What comes first: the web designer or the web developer? Although … Read More
You got mail. Even more accurate, you got email; lots of it. All it takes is an hour long meeting and a half-hour for lunch to have your e-mail box overflowing with mostly worthless electronic correspondence. Since you’re an accomplished digital marketer, you want to know how to get your email newsletter to stand out … Read More
So, you want a chunk of that digital revenue pie. Who doesn’t? Unless you have been living under a rock, you understand online sales have exploded over the past 10 years. It’s like the proverbial train that has set its course on a track that never ends. Over the past five years, e-commerce sales have … Read More
Can technology take your business to the next level by attracting more customers? Well, you still need the human element to increase sales. However, there is one technology tool that if used properly can elevate your business to the top of your operating niches. It’s called marketing automation. What is this thing called “marketing automation” … Read More
I was home visiting family a few weeks ago. I was looking for a co-working space to work out of for a couple of days just to get out of the house. While searching for a space in my small hometown I found one in Google Maps. What I saw next was surprising… Once I … Read More
When it comes to marketing, it is important to feel secure about how effective a strategy is when you are dedicating effort and resources towards it. Marketing via email has likely come up as an option to boost your business’s visibility. But is email marketing worth it? Thankfully, there are many instances where utilizing this … Read More
