Digital Marketing Blog

Harvard Business School is one of the best colleges for harnessing the business acumen of aspiring professionals. When the renowned school issues an important piece of data, we better pay attention. Well, a recent statistic released by Harvard Business School should motivate you to learn more about how to keep customers coming back to your … Read More

If you’re a small business and you are struggling, these five tips should help you increase your digital presence as well as increase interest in your brand. Let’s start with the most basic tip.. Have a social media presence on the appropriate platforms   Yes, you need to create that Instagram account for your business … Read More

Email marketing remains one of the most effective ways to attract new customers, as well as cultivate the business generated by the loyal patrons of your company. In addition to being a highly effective marketing tool, emails also create a more personal relationship with all of your customers. Even though email tends to be effective, … Read More

Email marketing has been around since Al Gore “invented” the Internet. However, it remains relevant well into the 21st century, while other forms of digital marketing strategies have fallen off the marketing radar. Here’s why email marketing remains an integral part of any online marketing program: Builds powerful relationships with customers Develops a brand identity … Read More

You have identified your audience and unique selling proposition and your business has done a good job of reaching your audience. Now comes the hard part. You have to turn customer leads into lifelong patrons of your business. You will hear the word “conversion” thrown about in the world of digital marketing. Conversion is just … Read More

In a recent interview, former Late Night Talk Show host, David Letterman, said trying to reach his audience on a nightly basis was the most difficult part of the job. You might not be under as much pressure as Letterman was during the heyday of the talk show rating wars, but as a marketer, you … Read More

Every football team has some sort of playbook. From youngsters that read plays off a piece of paper to professional athletes using notebooks to learn new wrinkles to old plays, the playbook is an entrenched part of football. What does that have to do with marketing, you ask? It has everything to do with marketing, … Read More

There isn’t much that’s ‘old school’ in digital marketing. Even social media networking standouts Facebook and Twitter constantly revamped their platforms to accommodate rapidly changing user needs. However, one digital marketing strategy remains about as old school as any other element. Email campaigns are a well-oiled, sales generating machine. Think about the return on investment … Read More

There are a lot of acronyms in the digital marketing world that leave many of us scratching our heads. Yet, business marketing acronym should turn on the light bulb burning bright in our active minds. SEO. Search engine optimization (SEO) represents the concept of increasing sales by driving more traffic to business websites. Unlike paid … Read More

It’s a head-to-head comparison. Do we think ActiveCampaign or MailChimp are a better choice for your business? ¯\_(ツ)_/¯ – I guess you have to read more to find out! As a continually evolving platform designers create to assist digital marketers in finding sales leads, marketing automation (MA) software also is effective at sales funneling and … Read More

Congratulations! You’ve decided to create a website to improve awareness for your brand and more importantly, to reach a wider audience that leads to growing your loyal customer base. However, one word has got you stumped. Content. Whether you’re re-designing a different version of your business website for the fourth time or starting from scratch … Read More

What came first: the chicken or the egg? It’s a question we get asked at a young age and quite frankly, most of us never come up with the correct answer. Is there even a correct answer? The same conundrum applies to another question. What comes first: the web designer or the web developer? Although … Read More