Frequently Asked Questions
Here you’ll find some of the most common questions we receive from prospective clients. If your question isn’t answered here, please let us know!
Check out our ‘Are We a Fit‘ Guide. We’re a great partner, but we’re not always the right choice for everyone. Click the link to see if we’re a fit for you.
landing Page Design & Development
A microsite or single page built to promote a new product or service to drive email signups or sales. This type of project starts at $3,500.
Informational / brochure style websites
These websites are often low in complexity. These websites provide all the necessary components to be successful on the web. It includes a search engine optimized design, contact forms, multiple page layouts, and more. These projects typically start at $7,500.
Website Refresh aka Website Redesign
These projects build on the informational and brochure website project by tacking on an additional design phase. These projects are a little bit more and start at $15,000.
E-Commerce / Membership / Learning Management System (LMS) website development
These websites have more complex features and functionality. Thus, these projects require more time for configuration, testing, and ensuring no bugs or functionality conflicts. These projects start at $20,000.
Projects that fall in this category
- WooCommerce development
- Shopify custom development
- LearnDash and LifterLMS development
- MemberPress and Restrict Content Pro custom development
- Custom membership portals
- Member profile customization
- Custom LMS features
Complex Web Application Development
These projects feature highly complex functionality requiring a custom, built-from-the-ground-up solution. Projects of this type take a lot more time to complete and require more testing and specialized knowledge. Project pricing starts at $25,000 and can be as much as $150,000 and more—and pricing varies greatly depending on the scope and feature complexity of the project.
Projects that fall in this category
- Custom WordPress plugin development
- Custom WordPress features and website development
- Complex filtering and functionality
- Integration with 3rd party APIs
We charge a fixed fee rate for your project. Details that affect pricing include the level of involvement of your project and how complex of a project it is, such as the number of emails we have to build, the number of automation sequences, and the size of customer segments we have to work with. If you have more questions, please get in touch.
Things that help us provide you with an accurate quote for your WordPress website project:
- Design mockups. Short of that, wireframes and a sitemap.
- Website content for your various pages.
- Clear business goals for your website project.
If you don’t have these items, we’ll start your project with a road mapping phase to determine your website’s scope, features, structure, and design.
Unfortunately, no. We focus on building custom WordPress solutions. We recommend the good folks at Codeable, who provide you access to a talented pool of developers.
We prefer the following file types to work with (in order of preference):
- Adobe XD
We have a couple of preferences when starting any WordPress project. We like lean themes, such as a customized version of the Kadence theme or our own starter theme.
Our most basic projects start at $7,500 and go up based on project scope, features, design complexity, and potential project risks we identify.
When the project scope is unclear, or the client budget is unknown, we provide a fixed fee road mapping phase to determine the scope of work. This road mapping projects start at $5,000.
We always bill a fixed fee for our projects. In rare cases, we’ll bill by our day or weekly rate.
We ask for payment in full upfront. For projects that cost more than $10k, we offer 50/50 or 50/25/25 payment terms; if you cannot pay the project fee in full at the start of your project.
ACH is preferred, and we offer a slight percentage discount when you pay invoices this way.
We accept credit cards and PayPal, too.
It depends on project complexity.
Low-complexity projects can be delivered in 3 to 5 weeks.
Projects with complex considerations can take 2 months or more to complete. We’re always transparent about our timelines.
No. We have a small team and do all our work in-house. Sometimes we bring on a freelancer to help with low-complexity tasks, in which case we’re transparent about that.
Yes! We offer ongoing support in two varieties: maintenance and retainers.
Maintenance is our cheapest option and provides ongoing technical support, website updates, backups, and malware remediation. This support option does not provide custom development hours. This tier of support starts at $499 per month.
Retainer engagements are great for organizations requiring regular custom development time and on-demand support. This engagement starts at $2,500 per month.
Yes! We provide training and documentation for any WordPress project we’ve delivered.
If you’re interested in ActiveCampaign consulting, click through to view our FAQ there.
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