Everyone has an origin story and this one is ours.
DigiSavvy is owned and operated by Alex Vasquez and has been in business since 2010. It’s been a crazy ride full of ups and downs—with lots of lessons learned, screaming into pillows, celebrating huge wins for our clients, and generally just trying to be a scrappy business in the world while maintaining our humanity (and sanity).
In the beginning — Two guys and a card shop
Alex Vasquez and Chris Tolar met while playing a nifty game called Magic: the Gathering and often stayed up many a late night at Dear Mr. Fantazy, in the City of Orange (sadly, it’s no longer around). Alex often infuriated Chris by trying to distract him by annoyingly narrating their game and trying to get him to make a mistake but Chris’s combo deck and mind for strategy won the day more often than not.
The two, after talking about business, dating, life, and everything else decided to set up shop and called it DigiSavvy (DS). Alex folded in his freelance web design business, unfortunately, named Concentric Concepts (you try spelling that email address) and Chris made time in the midst of his busy school schedule to see if this dog would hunt.
Early on, Chris and Alex pitched (and won) several projects, working with several local Orange County businesses.
Still, DigiSavvy wasn’t a full-time thing, it was still very much a side-hustle for the card-slinging friends.
A scrappy startup is born
By 2012, DS was still in its infancy and Alex kept working on DigiSavvy when time allowed it. He worked full-time as a Systems Admin for an insurance company. In the Summer of 2012, he was let go in a series of layoffs. Alex used that time to consolidate his efforts and do DigiSavvy full-time. Around that same time, Chris and Alex landed their largest client to date, Harvey Mudd College.
While there was early success, they couldn’t sustain the business on what clients and revenue they had and the two would need to find other jobs and keep running DigiSavvy as a “side hustle” until they could get proper traction.
Whole-assing one thing…
“I do what I want day.”
February 28th, 2014 was Alex’s last day at his job (aka I Do What I Want Day, dubbed such by his friend, Rachel Cherry). Alex took DigiSavvy as his sole full-time gig and has been at it ever since, and he likes to commemorate the day by having dinner with loved ones.
The journey is the challenge
Over time, we’ve had setbacks and huge wins. We learn and do our best work when the chips are down, which has led us to our best times as a young agency and it’s helped us to appreciate what we have.
We’ve also learned that creating repeatable processes, listening to your gut, and communicating well are the keys to happier clients and work environments.
We’ve compiled a few lessons that top our list and will probably share this as a separate blog post (we’re a marketing agency, after all).