This past week I was honored to be invited to speak at the City of Asuza’s inaugural Small Business Week event. I talked about the importance of using Social Media for a business and some good strategies to follow for doing so successfully. The event was hosted in conjunction with the SBDC, hosted by the University of … Read More


12 May 2017

What follows is a lesson for people looking to hire a freelancer or agency to build out your next big strategy; your next website; or your next app. We were contracted to come on site and deliver a two-day workshop that consisted of website and LMS training (WordPress + LearnDash). It was a good experience … Read More


08 May 2017

The SBDC hosted by University of Laverne invites small business owners to an informal workshop to learn about the SBA loan process, requirements, and so much more. Small Business Loan Workshop Details Wed. Feb. 8, 2017 Time: 10:00 am – 11:00 am Small Business Loans Register: http://bit.ly/2kkUMgN or call (909) 448-1567 About this workshop In … Read More


03 Feb 2017

Anyone can have a website today. From your handsome ass Grandpa to your neighbor’s annoying turd of a niece, Becky—they can have an easy to manage a website that looks great and can be deployed in minutes, not hours; not days; not months. So why then do people still charge for building a website when … Read More


03 Feb 2017

The elevator pitch. Do you have one? Do you need one? Elevator pitches annoy me because I feel like they do more to confuse someone so that they ask you more questions as opposed to just answering the initial question: “So, what do you do?” That type of thing annoys me, which is why I … Read More


26 Jan 2017
articles on branding

There are many articles about branding, and it doesn’t take long to find an excellent piece on the web. Many people think of branding as “mystical mumbo jumbo.” While I think branding is part magic, I believe that it’s also practical no nonsense stuff you learn from experience. As I learned yesterday, branding in it’s most basic … Read More


23 Jan 2017

The email came back, and it read “Hey Alex, thanks for getting back to me. I wish you had written back sooner, but we’ve selected another agency to work on our project.” I remember being bummed out, it was from a prospective client with an intriguing project that I wanted to work on really bad. … Read More


12 Jan 2017

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. A couple of things happened the other day. I watched a documentary on Netflix, as many others have done, titled Minimalism. I then read this excellent piece … Read More


09 Jan 2017

If only we could see into the future. It would make life easier wouldn’t it? I’d know that eating those ultra-hot buffalo wings would be a bad idea the night before I ran a marathon. I’d know that 1100 volts doesn’t feel great and not touch that electric fence to see if it worked. That’s not the … Read More


03 Jan 2017

If you Google “10 Tips for Small Biz Social Media” you’ll find a ton of articles. Literally tons! Most of them will have great ideas, and you should review some of them to see if there’s anything actionable you can use for your own business. In this article, I’m going to try to give you … Read More


08 Dec 2016

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. I told Jennifer: “Hey, great job on your guys’ redesign. What were the goals you had for the refresh?” Without skipping a beat, Jennifer said … Read More


27 Sep 2016

I had the honor and pleasure of speaking at WordCamp Los Angeles 2016. It was a lot of fun and I got to speak on a topic that has been near and dear to me this year. Marketing automation. It’s not the most intriguing talk you’ll watch and that goes for all my talks. Not … Read More


26 Sep 2016