Author: Kassandra Aguilera
You got mail. Even more accurate, you got email; lots of it. All it takes is an hour long meeting and a half-hour for lunch to have your e-mail box overflowing with mostly worthless electronic correspondence. Since you’re an accomplished digital marketer, you want to know how to get your email newsletter to stand out … Read More
So, you want a chunk of that digital revenue pie. Who doesn’t? Unless you have been living under a rock, you understand online sales have exploded over the past 10 years. It’s like the proverbial train that has set its course on a track that never ends. Over the past five years, e-commerce sales have … Read More
Can technology take your business to the next level by attracting more customers? Well, you still need the human element to increase sales. However, there is one technology tool that if used properly can elevate your business to the top of your operating niches. It’s called marketing automation. What is this thing called “marketing automation” … Read More
It’s a new year and you still don’t have a website. Or maybe you have a website but it’s not doing anything to help your business get where you want to go. What do you want to do? Ask yourself the following questions: Why is having a website important? How can it help my business? … Read More
We’re almost at the finish line. Once you’ve developed your website and found your marketing strategy, it’s time to keep an eye on how well your website is performing. By adding analytics, checking on SEO performance, protecting, and evaluating the health of your website you will be able to maintain and stay up to date. … Read More
Step two of our Website Development Cheat Sheet is how to market your website. A lot of business owners think that after they create a website they don’t have to update it or add anything new and forget that websites need to be marketed online with keyword strategies, SEO practices, social media platforms, content creation … Read More
Starting a website can be intimidating. As a business owner you know you need online visibility, and sure, you know how to do a few things on the computer, but there’s a learning gap of exactly what it takes to get an up and running website. This is Part One of our Website Development … Read More
Are you a business owner? If you are, I wanted to remind you that it’s officially the 3rd quarter. You know what that means? It’s time for your 3rd Quarter Website Check Up! Businesses are a lot like people in the way that they need check-ups. They develop and grow over the year and need … Read More
You think of content, you create it, then you put it to the world and wait for results. Repeat. Repeat. Repeat and nothing has changed. The results you wanted aren’t what you thought and you look at your processes, but still have no clue on what’s wrong. Is this what you’re experiencing? Well, let me … Read More
Today Kassandra recounts her experience working at the Small Business Development Center (SBDC), which is a branch of the Small Business Administration. The SBDC is not only a wonderful organization to work for they also provide a number of valuable resources for small business owners. — Alex Everyone remembers their first kiss, their first car, … Read More
What does content have to do with promoting your business online? A lot! Thousands of words, hundreds of photo shoots, and thousands of photos later, the people behind JacketSociety give us their insights into marketing their business online. This is the second DigiSavvy Small Business Client feature for National Small Business Week. If you haven’t checked … Read More
Happy National Small Business Week Everyone!! This week is important for the team at DigiSavvy because we understand what it’s like being a small business. We know how much time it takes, we know how overwhelming it can be, we know it can be lonely, but we also know how rewarding it is, we know … Read More