Author: alex vasquez
Email marketing has been around since Al Gore “invented” the Internet. However, it remains relevant well into the 21st century, while other forms of digital marketing strategies have fallen off the marketing radar. Here’s why email marketing remains an integral part of any online marketing program: Builds powerful relationships with customers Develops a brand identity … Read More
Every football team has some sort of playbook. From youngsters that read plays off a piece of paper to professional athletes using notebooks to learn new wrinkles to old plays, the playbook is an entrenched part of football. What does that have to do with marketing, you ask? It has everything to do with marketing, … Read More
There are a lot of acronyms in the digital marketing world that leave many of us scratching our heads. Yet, business marketing acronym should turn on the light bulb burning bright in our active minds. SEO. Search engine optimization (SEO) represents the concept of increasing sales by driving more traffic to business websites. Unlike paid … Read More
Congratulations! You’ve decided to create a website to improve awareness for your brand and more importantly, to reach a wider audience that leads to growing your loyal customer base. However, one word has got you stumped. Content. Whether you’re re-designing a different version of your business website for the fourth time or starting from scratch … Read More
What came first: the chicken or the egg? It’s a question we get asked at a young age and quite frankly, most of us never come up with the correct answer. Is there even a correct answer? The same conundrum applies to another question. What comes first: the web designer or the web developer? Although … Read More
I was home visiting family a few weeks ago. I was looking for a co-working space to work out of for a couple of days just to get out of the house. While searching for a space in my small hometown I found one in Google Maps. What I saw next was surprising… Once I … Read More
I’m feeling a little lost… 2018, for the most part, was a pretty darn good year. Not all of it was rosy but dammit if it wasn’t a good year to me. No, this isn’t one of those posts. I’m not recapping the year that was. Rather, I’m going to talk about the person who is. In this … Read More
A couple months ago I wrote about the tools I use for WordPress web development & workflow. That article seemed pretty popular, so I figure I’d come out with a piece about my business-related workflows and tools. I hope you enjoy it! DigiSavvy is a boutique (read small) digital marketing agency. I mostly provide custom … Read More
Do you love Caldera Forms but feel frustrated by its lack of integration capabilities with ActiveCampaign? ActiveCampaign is a top marketing platform available. Let your frustrations go because we are here to bring you the ActiveCampaign for Caldera Forms add-on! The ActiveCampaign addon for Caldera Forms is now available for purchase! This is the newest … Read More
Development & business workflows are deeply personal opinions we all have when it comes to creating with WordPress. Over the years I’ve become more and more opinionated as I continue creating sites for clients. I’d like to share my current setup in the hopes that a.) I can get some input from folks who are … Read More
If you’re a lover of Ninja Forms, like me, and you also love and use ActiveCampaign then you’re likely vexed as to why there wasn’t v3.0 integration available. ActiveCampaign is one of the most powerful and popular marketing platf0rms available. Be vexed no more, the ActiveCampaign for Ninja Forms Add-on is here! The ActiveCampaign addon … Read More
Every year the Small Business Administration hosts a week-long event to highlight Small Business, their owners, and programs to support entrepreneurs. This year it is being held from April 29th to May 5th. I’ve heard it said that Small Business is Big Business. And I believe it! Off the top of your head, you’re likely to cite … Read More