Author: alex vasquez
“A person’s name is to that person the sweetest and most important sound in any language.”-Dale Carnegie The multi-millionaire philanthropist had no idea about how relevant his words would be when it comes to discussing promotional email newsletters. Yet, Mr. Carnegie’s keen insight has special relevance for email marketers. With the presidential sweepstakes upon us, … Read More
The internet has a ton of information on it. When researching any given topic one can find arguments for or against; one can find pros/cons of any product or business. What is your aim when creating content? Establishing Trust AND answering questions! As a business owner, you hear a lot about how you need to … Read More
Creating content is hard. When it comes to thinking of what new bit of content to create next we often stumble along the way. What can we do to work through that? Digital marketing is full of fancy terms that often confuse business owners. For example, take repurposing. repurpose | rēˈpərpəs | verb [with object] … Read More
Do you live near-ish Pasadena, Ca? If so, you should definitely come and hang out with your fellow WordPressers at our general meetup! This meetup is geared toward beginners and intermediate users (although any experience level is encouraged to attend). We feature a roundtable group discussion and we encourage everyone to speak and share. We’ll … Read More
Email marketing has been around since Al Gore “invented” the Internet. However, it remains relevant well into the 21st century, while other forms of digital marketing strategies have fallen off the marketing radar. Here’s why email marketing remains an integral part of any online marketing program: Builds powerful relationships with customers Develops a brand identity … Read More
Every football team has some sort of playbook. From youngsters that read plays off a piece of paper to professional athletes using notebooks to learn new wrinkles to old plays, the playbook is an entrenched part of football. What does that have to do with marketing, you ask? It has everything to do with marketing, … Read More
There are a lot of acronyms in the digital marketing world that leave many of us scratching our heads. Yet, business marketing acronym should turn on the light bulb burning bright in our active minds. SEO. Search engine optimization (SEO) represents the concept of increasing sales by driving more traffic to business websites. Unlike paid … Read More
Congratulations! You’ve decided to create a website to improve awareness for your brand and more importantly, to reach a wider audience that leads to growing your loyal customer base. However, one word has got you stumped. Content. Whether you’re re-designing a different version of your business website for the fourth time or starting from scratch … Read More
What came first: the chicken or the egg? It’s a question we get asked at a young age and quite frankly, most of us never come up with the correct answer. Is there even a correct answer? The same conundrum applies to another question. What comes first: the web designer or the web developer? Although … Read More
I was home visiting family a few weeks ago. I was looking for a co-working space to work out of for a couple of days just to get out of the house. While searching for a space in my small hometown I found one in Google Maps. What I saw next was surprising… Once I … Read More
I’m feeling a little lost… 2018, for the most part, was a pretty darn good year. Not all of it was rosy but dammit if it wasn’t a good year to me. No, this isn’t one of those posts. I’m not recapping the year that was. Rather, I’m going to talk about the person who is. In this … Read More
A couple months ago I wrote about the tools I use for WordPress web development & workflow. That article seemed pretty popular, so I figure I’d come out with a piece about my business-related workflows and tools. I hope you enjoy it! DigiSavvy is a boutique (read small) digital marketing agency. I mostly provide custom … Read More