If you did a search on this website “do the thing” is a phrase you’d find that pops up quite a bit. I’ve never been one who is tied to research and analysis just to figure out if I should take action a or action b. There’s value in testing assumptions, no doubt. But if … Read More


19 Jan 2017

The email came back, and it read “Hey Alex, thanks for getting back to me. I wish you had written back sooner, but we’ve selected another agency to work on our project.” I remember being bummed out, it was from a prospective client with an intriguing project that I wanted to work on really bad. … Read More


12 Jan 2017

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. A couple of things happened the other day. I watched a documentary on Netflix, as many others have done, titled Minimalism. I then read this excellent piece … Read More


09 Jan 2017

Starting out a new year, everyone focuses on what they want to do and how they want to grow. People talk about goals. I’ll be honest, I’ve never been great with goals. I’ve always been a “let’s pick a thing and go do it” kind of person. Which, I’ve been pretty happy with so far. … Read More


05 Jan 2017

If only we could see into the future. It would make life easier wouldn’t it? I’d know that eating those ultra-hot buffalo wings would be a bad idea the night before I ran a marathon. I’d know that 1100 volts doesn’t feel great and not touch that electric fence to see if it worked. That’s not the … Read More


03 Jan 2017

If you Google “10 Tips for Small Biz Social Media” you’ll find a ton of articles. Literally tons! Most of them will have great ideas, and you should review some of them to see if there’s anything actionable you can use for your own business. In this article, I’m going to try to give you … Read More


08 Dec 2016

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. Good content is hard. It always has been. People have been figuring out how to keep producing fresh and engaging content since the invention of … Read More


29 Sep 2016

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. I told Jennifer: “Hey, great job on your guys’ redesign. What were the goals you had for the refresh?” Without skipping a beat, Jennifer said … Read More


27 Sep 2016

I had the honor and pleasure of speaking at WordCamp Los Angeles 2016. It was a lot of fun and I got to speak on a topic that has been near and dear to me this year. Marketing automation. It’s not the most intriguing talk you’ll watch and that goes for all my talks. Not … Read More


26 Sep 2016

Page builders. They’re all over the place and if you build sites for clients then you’ve at least given some “side-eye” at the solutions that are out there. The most polished and refined is clearly Beaver Builder. I’ve used Beaver Builder on a few projects now. I like its ease of use. However, what I … Read More


29 Aug 2016

I saw the tweet that Pressmatic was announced as a Sponsor of the WordCamp in my backyard. I was curious and took a look. I saw an interesting product, one with promise. But it was something I already had a tried and true product for and didn’t need anything else. I handed over my $99 to … Read More


03 Aug 2016
WordPress Pasadena

  Howdy folks! I hope you all had yourselves a wonderful and explosive holiday! If you live in or near the San Gabriel Valley (SGV) and use some WordPress then have I got the thing for you! We’re going to be hosting our meetup at Epic Spaces on August 9th. Are you ready? You best … Read More


02 Aug 2016