This past week I was honored to be invited to speak at the City of Asuza’s inaugural Small Business Week event. I talked about the importance of using Social Media for a business and some good strategies to follow for doing so successfully. The event was hosted in conjunction with the SBDC, hosted by the University of … Read More


12 May 2017
WordPress Pasadena

Howdy folks! We’ve got a couple upcoming WordPress events to tell you about coming soon! For the experienced and brand new users of WordPress, we have a general meetup happening on May 30th. This meetup is open for all attendees and it’s a great resource to learn all about WordPress! It’s also a great place … Read More


09 May 2017

What follows is a lesson for people looking to hire a freelancer or agency to build out your next big strategy; your next website; or your next app. We were contracted to come on site and deliver a two-day workshop that consisted of website and LMS training (WordPress + LearnDash). It was a good experience … Read More


08 May 2017

Howdy folks! If you live in the San Gabriel Valley, Pasadena, or Northeast LA and you’re a WordPress user we’ve got a meetup just for you! The WordPress Pasadena Meetup is back for the month of March and we’re hosting at CrossCampus in Pasadena, in beautiful Old Town. Event Details (link) Tuesday, March 21, 2017 7:00 … Read More


09 Mar 2017

I don’t really do New Years Resos. I add things throughout the year, though, to change things up. Last year, I knew I wanted to become a better writer. So I committed to a process of writing more, either by blogging or simply by writing things down. I’ve always enjoyed being a morning person, but … Read More


06 Feb 2017

The SBDC hosted by University of Laverne invites small business owners to an informal workshop to learn about the SBA loan process, requirements, and so much more. Small Business Loan Workshop Details Wed. Feb. 8, 2017 Time: 10:00 am – 11:00 am Small Business Loans Register: http://bit.ly/2kkUMgN or call (909) 448-1567 About this workshop In … Read More


03 Feb 2017

Anyone can have a website today. From your handsome ass Grandpa to your neighbor’s annoying turd of a niece, Becky—they can have an easy to manage a website that looks great and can be deployed in minutes, not hours; not days; not months. So why then do people still charge for building a website when … Read More


03 Feb 2017

I’ll start by saying that DigiSavvy is a Pantheon Agency partner. This article discusses how I use Pantheon for our projects. No affiliate links or anything crazy like that; just my own observations and opinions on running a smooth site. Why am I writing this in the first place? I’m not selling Pantheon here; their platform … Read More


30 Jan 2017

The elevator pitch. Do you have one? Do you need one? Elevator pitches annoy me because I feel like they do more to confuse someone so that they ask you more questions as opposed to just answering the initial question: “So, what do you do?” That type of thing annoys me, which is why I … Read More


26 Jan 2017
articles on branding

There are many articles about branding, and it doesn’t take long to find an excellent piece on the web. Many people think of branding as “mystical mumbo jumbo.” While I think branding is part magic, I believe that it’s also practical no nonsense stuff you learn from experience. As I learned yesterday, branding in it’s most basic … Read More


23 Jan 2017

If you did a search on this website “do the thing” is a phrase you’d find that pops up quite a bit. I’ve never been one who is tied to research and analysis just to figure out if I should take action a or action b. There’s value in testing assumptions, no doubt. But if … Read More


19 Jan 2017

The email came back, and it read “Hey Alex, thanks for getting back to me. I wish you had written back sooner, but we’ve selected another agency to work on our project.” I remember being bummed out, it was from a prospective client with an intriguing project that I wanted to work on really bad. … Read More


12 Jan 2017