how to improve your email marketing campaigns

There isn’t much that’s ‘old school’ in digital marketing. Even social media networking standouts Facebook and Twitter constantly revamped their platforms to accommodate rapidly changing user needs. However, one digital marketing strategy remains about as old school as any other element. Email campaigns are a well-oiled, sales generating machine. Think about the return on investment … Read More


03 Jun 2019

There are a lot of acronyms in the digital marketing world that leave many of us scratching our heads. Yet, business marketing acronym should turn on the light bulb burning bright in our active minds. SEO. Search engine optimization (SEO) represents the concept of increasing sales by driving more traffic to business websites. Unlike paid … Read More


27 May 2019

It’s a head-to-head comparison. Do we think ActiveCampaign or MailChimp are a better choice for your business? ¯\_(ツ)_/¯ – I guess you have to read more to find out! As a continually evolving platform designers create to assist digital marketers in finding sales leads, marketing automation (MA) software also is effective at sales funneling and … Read More


20 May 2019

Congratulations! You’ve decided to create a website to improve awareness for your brand and more importantly, to reach a wider audience that leads to growing your loyal customer base. However, one word has got you stumped. Content. Whether you’re re-designing a different version of your business website for the fourth time or starting from scratch … Read More


06 May 2019

What came first: the chicken or the egg? It’s a question we get asked at a young age and quite frankly, most of us never come up with the correct answer. Is there even a correct answer? The same conundrum applies to another question. What comes first: the web designer or the web developer? Although … Read More


30 Apr 2019

You got mail. Even more accurate, you got email; lots of it. All it takes is an hour long meeting and a half-hour for lunch to have your e-mail box overflowing with mostly worthless electronic correspondence. Since you’re an accomplished digital marketer, you want to know how to get your email newsletter to stand out … Read More


08 Apr 2019

So, you want a chunk of that digital revenue pie. Who doesn’t? Unless you have been living under a rock, you understand online sales have exploded over the past 10 years. It’s like the proverbial train that has set its course on a track that never ends. Over the past five years, e-commerce sales have … Read More


02 Apr 2019

Can technology take your business to the next level by attracting more customers? Well, you still need the human element to increase sales. However, there is one technology tool that if used properly can elevate your business to the top of your operating niches. It’s called marketing automation. What is this thing called “marketing automation” … Read More


25 Mar 2019

I was home visiting family a few weeks ago. I was looking for a co-working space to work out of for a couple of days just to get out of the house. While searching for a space in my small hometown I found one in Google Maps. What I saw next was surprising… Once I … Read More


11 Mar 2019

When it comes to marketing, it is important to feel secure about how effective a strategy is when you are dedicating effort and resources towards it. Marketing via email has likely come up as an option to boost your business’s visibility. But is email marketing worth it? Thankfully, there are many instances where utilizing this … Read More


04 Mar 2019

It’s a new year and you still don’t have a website. Or maybe you have a website but it’s not doing anything to help your business get where you want to go. What do you want to do? Ask yourself the following questions: Why is having a website important? How can it help my business? … Read More


30 Jan 2019

I’m feeling a little lost… 2018, for the most part, was a pretty darn good year. Not all of it was rosy but dammit if it wasn’t a good year to me. No, this isn’t one of those posts. I’m not recapping the year that was. Rather, I’m going to talk about the person who is. In this … Read More


07 Jan 2019