This past weekend we saw WordCamp Los Angeles rip through town during an engaging, lively and utterly funtastic weekend, at Cal State LA and in Downtown as well. As one of the organizers I can tell you that I’m glad it’s over with! That said, I kinda still wish it was happening. =) While my … Read More


10 Sep 2014

What is Information Architecture? Graeme Caldwell said it best: “An elegant, simple, and comprehensible user journey.” — Article Information Architecture should be a part of your project, as the client. If it’s not then you should ask why. If you’re  a solutions provider, then you should insist on this phase. I kind of liken Information Architecture … Read More


23 Jul 2014

The WordPress User Experience as it pertains to backend management (aka monkeying around in the Admin Panel) inspires a lot of discussion, some ire, cuss words among other feelings. Of course there are many who feel the back end management of things is still relatively easy and not too fussy. I think out of the … Read More


16 Jul 2014

Today’s average “brochure website” ought to serve a few functions. For starters it should make your business look credible; the site should provide information on what you do and how people can contact you; it should provide value. That’s pretty simple right? But it’s not that simple, based on the people I speak with on … Read More


15 Jul 2014

We’re a WordPress development shop. It’s a good tool that empowers us to run our business and it empowers us to build solid, easy-to-use business solutions for our clients. Personally, I started using WordPress back in 2009. I didn’t know much about building sites, aside that I could build them from scratch. Whoopee! I was … Read More


12 Jul 2014

Something that has been on my mind quite a bit lately is data. More specifically content. What is content? Simply put, a website’s content is composed of text and images that make up the given site. That’s a pretty simple definition right? I’m thinking about this because of the clients that approach us and the … Read More


07 Jul 2014

I’d spent a week searching for an answer that had completely evaded me. I had a client’s older site that used a specific Old Number (onum) OpenFont Feature they were using. On the new staging site I created everything was the same, yet the onum font feature wasn’t being respected on the staging site. Admittedly, … Read More


26 Jun 2014

Audits don’t inspire feelings of happiness. They don’t. I’ve been audited in a number of ways from job performance to corporate taxes. It’s about as much fun as a sharp stick to the eye… I used to work at a pair of Fortune 500 insurance corporations. The one thing I hated the most was SOX … Read More


09 May 2014

Last night I had the pleasure of speaking at the Hollywood WordPress Meetup, ran by Greg Douglas. It was a good time certainly and was held at the lovely WeWork space on Hollywood Blvd. Greg asked me if I’d share some tips on how one can improve their WordPress development skills. Though, humbled by the … Read More


07 May 2014

We’ve been working with a client on issues related to bounce rate and pageviews. Their bounce rates are especially hi, 80% and above. That’s high and can signal that there’s a very real problem happening. So what do you do about it? Start with the mechanics How is your site speed? Is your site loading between 1 … Read More


05 May 2014

As some of you may know, we recently rebuilt/redesigned our site. It took us four years to get the thing done. A classic case of the “Cobbler’s kids needing shoes.” We have needed a redesign for a while, at least I keep saying as much. Our old site was designed in 2010 and it looked … Read More


29 Apr 2014

I’ve sat down with a client and eventually we get to the topic of traffic, lead-gen, conversions etc. There are a couple easy things one can do to get a leg up on this, such as PPC. But that alone isn’t an answer, it’s one spoke on the strategy wheel. Right? So, during this conversation, … Read More


28 Apr 2014