People “live” online these days, there’s no denying that. Whether you run a brick and mortar business, or a purely digital online presence, you realize the importance of people being able to find your business. Playing hard to get: good for dating, bad for business. Use Google My Business to put the right info about your … Read More


11 Jan 2016

More and more people and businesses are monetizing their content and websites by offering online courses. I think it’s a really smart idea. LearnDash is one of the leading LMS (Learning Management System) plugins available today, certainly the most complete. By itself, you can sell courses online. However, that’s a little limiting in terms of … Read More


09 Jan 2016

As a person running a company that builds websites for small businesses we’ve been warned that “the competition is coming to eat our lunch.” That is, there’s bigger, better, and easier services out there competing for the business of the clients I’m working with. It’s not new and, certainly, it’s something I’ve been affected by … Read More


27 Dec 2015
free small business help

It’s okay to admit that you don’t know everything. It’s okay to admit that sometimes you don’t have all the answers. As a business owner you have to wear a lot of hats. Sales, marketing, biz-dev, psychologist etc. At the end of the day you have to have all the answers; you’re expected to know … Read More


23 Dec 2015

For those participating in WordCamp events through out the year and then the many more that have happened over the last several years, it’s easy to become jaded. Honestly, I thought “man, another WordCamp. Do I really need to go?” I mulled it over and given the right opportunity, I jus took it and went. Before … Read More


11 Dec 2015

I still haven’t figured out what to call this regularly updating article, from week-to-week. We’ll see if the high-five thing sticks or not. So, this week we’re talking about a little plugin that does a useful thing—those happen to be my absolute favorite! This week we talk about a little gem called Intuitive Post Type … Read More


25 Sep 2015

Running a WordPress-centric isn’t easy, but with the community and wealth of resources available it’s certainly a lot easier than it could be. Having access to people and information in the WordPress world makes MY life so much easier and I know I’m not alone there. I got to thinking about it and figured, hey, … Read More


24 Sep 2015
Keyword Strategy

Featured image, courtesy of http://teresay.com/ — Last time I wrote, I talked about how one can begin thinking about their business’s keyword strategies. Keyword strategy at times does seem like “voodoo,” with hard-to-measure benefit. I would disagree with you if that’s your take on keyword strategy. It takes time and it takes effort, but if you … Read More


20 Sep 2015

PubSubHubbub. Say it with me: PubSubHubbub and then say it 10 times fast! Come on, I know you can do it! So what the heck is this PubSubHubbub for WordPress any way? Simply put, it’s a way to get the stuff from your blog to notify the internet of your new content only faster. I used it and it … Read More


17 Sep 2015
quick content style guide

I spoke last time about the importance of a content style guide and whether or not you should use them for your own organization. The answer is YES! In our most recent design iteration, I had someone help us with our site’s copy and she made a number of suggestions for things to clean-up that were … Read More


16 Sep 2015
Content Style Guide

Style guides serve a purpose, especially for organizations with a number of contributors of content, whether that content be internal or external. We use a style guide for a blog we manage, where we have over 300 contributors. Providing a consistent voice/tone, treatment of specific words, how to deal with certain “slippery” terms and more … Read More


14 Sep 2015

There’s a lot of reasons why your website will probably fail to deliver the way you need it to; there’s one reason in particular that will cause this failure and it’s something that happens way before you launch the website. It—the failure—probably happens before your first strategy meeting. It doesn’t have anything to do with the … Read More


10 Sep 2015