Going online means you have the whole world as your potential market. Going
digital means you will reach your client anywhere, anytime. As a small business, you cannot afford to ignore digital marketing. But with so many tools out there, it can be challenging to know what will work best for your business.
Surprisingly, as of 2020, 26.28% of about 7.8 billion people in the world were buying goods or services online. That is a quarter of the world. This makes it easy to understand why even small business owners have digital marketing strategies in place.
But What Is Digital Marketing?
Digital marketing is the practice of spreading information and awareness about your product or service over the internet. Unlike traditional forms of marketing, digital marketing uses multiple assets and channels to reach your target audience, including ads, SEO, social media, email, mobile, and video.
Here are some of the assets you can use to promote your digital marketing efforts.
- Learning management
- Social media
- Analytics tools
Let’s do an in-depth analysis of each…
Website Development with WordPress
One of the simplest ways to generate more qualified leads for your business is to own a website. Unfortunately, most people feel intimidated by the cost and apparent complexity of creating a website. However, with WordPress development, creating a website has become a lot easier. Even small business owners can take advantage of this tool to create a website.
There are an estimated 74 million websites on the internet built from WordPress development. Perhaps you are wondering why so many people would choose to develop their websites using WordPress. Well, here are some of the most compelling reasons.
- It is a free software developer, and you only need to pay for optional premium features.
- Easy to set up and easy to navigate interface
- One of the best for search engine optimization
- Gives accurate analytics and reports
- Has plugins and extensions for functionalities
- WordPress themes are incredibly responsive, free, and customizable
- Easy to migrate
Learning management in digital marketing is about ensuring visitors to your website find the necessary information about your business. You can perform this using learning management systems. This system helps generate more qualified leads due to increased trust among visitors.
Unfortunately, most people don’t know how to increase traffic and ensure a high conversion rate even with the best learning management systems. However, the following tips could help you get new leads and improve your web traffic.
- Ensure high-quality content for your learning management system
Gaining trust from customers can be tricky that even small business owners find it difficult. However, posting high-quality content that informs readers is a sure way to gain their confidence. Your website content can include blog posts, videos, case studies, reports, and infographics.
- Use relevant keywords
Despite having one of the best learning management systems, visitors may not find your website if you don’t use the right keywords for your content. Relevant keywords (long or short) are necessary for both on-page and off-page search engine optimization (SEO). However, using very competitive keywords could be costly.
- Source for high-quality backlinks
One way to improve your site ranking on search engines such as Google is by getting quality backlinks from authoritative websites. Effective methods include requesting authors to mention you in their articles with the option to link back to your website.
Email marketing is an excellent way to engage with potential buyers. However, this does not mean just sending emails about your company, its advantages, or features. You should send personalized emails that promise to answer individual customers’ most pressing issues. Using email automation helps connect with people and improves customer experience, resulting in successful leads.
To collect customers’ emails, you should include a sign-up option on your website and other social media platforms.
Email marketing tools such as Iterable and MailChimp offer excellent services. These tools allow you to create email lists and automate email marketing. Additionally, they do analytics for each email campaign making it easy for you to test and optimize.
Social Media Marketing
Social media marketing is a form of digital advertising that uses social media platforms to promote brands. Most people, including small business owners, use several social media channels to connect with potential buyers. The channels may include the following.
Using these free platforms, you can post texts, images, videos, updates, and any other content that promotes customer engagement. However, you can also reach out to clients through paid social media advertising on almost every social channel.
How Social Media Marketing Complements Your Marketing Efforts
When executed correctly, social media marketing can benefit your business immensely. Here are some great benefits of utilizing this marketing tool.
- Increased web traffic
- Increase conversion rate
- Raises brand recognition
- Creates brand identity and improves brand association
- Promotes interaction with your audience
Analytics tools are valuable digital marketing assets that promote other marketing campaigns. The essence of analytics tools is to gather customer engagement metrics and help you optimize marketing efforts.
The tools gather data from all marketing platforms and make reports. This is far cheaper than engaging a data scientist to perform the analysis. You can also track the success of your marketing campaigns and do competitive analysis.
Marketing analytics tools identify and track the following information about your marketing efforts.
- Data from web visitors
- Client touchpoints
- Performance data for paid campaigns
- Buyers’ data
- Email marketing data
Analytics tools not only let you create and test content but also help determine if the content is actually converting. Some of the analytics tools you can use include Google Analytics, AdWords Performance Grader, MixPanel, and many more.
Although digital marketing promises an increase in sales, success depends on the strategies you use. The better the choice of digital marketing tools and the better the quality of your campaigns, the faster you can convert visitors to actual buyers. If you wish to thrive in your business, employing the above-described strategies might be the real game-changer. Unless you build brand recognition and loyalty with improved customer experiences, all other marketing efforts might be meaningless.
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