Author: Sarah Lopes
Harvard Business School is one of the best colleges for harnessing the business acumen of aspiring professionals. When the renowned school issues an important piece of data, we better pay attention. Well, a recent statistic released by Harvard Business School should motivate you to learn more about how to keep customers coming back to your … Read More
Email marketing remains one of the most effective ways to attract new customers, as well as cultivate the business generated by the loyal patrons of your company. In addition to being a highly effective marketing tool, emails also create a more personal relationship with all of your customers. Even though email tends to be effective, … Read More
You have identified your audience and unique selling proposition and your business has done a good job of reaching your audience. Now comes the hard part. You have to turn customer leads into lifelong patrons of your business. You will hear the word “conversion” thrown about in the world of digital marketing. Conversion is just … Read More
In a recent interview, former Late Night Talk Show host, David Letterman, said trying to reach his audience on a nightly basis was the most difficult part of the job. You might not be under as much pressure as Letterman was during the heyday of the talk show rating wars, but as a marketer, you … Read More
There isn’t much that’s ‘old school’ in digital marketing. Even social media networking standouts Facebook and Twitter constantly revamped their platforms to accommodate rapidly changing user needs. However, one digital marketing strategy remains about as old school as any other element. Email campaigns are a well-oiled, sales generating machine. Think about the return on investment … Read More
It’s a head-to-head comparison. Do we think ActiveCampaign or MailChimp are a better choice for your business? ¯\_(ツ)_/¯ – I guess you have to read more to find out! As a continually evolving platform designers create to assist digital marketers in finding sales leads, marketing automation (MA) software also is effective at sales funneling and … Read More