In a recent interview, former Late Night Talk Show host, David Letterman, said trying to reach his audience on a nightly basis was the most difficult part of the job. You might not be under as much pressure as Letterman was during the heyday of the talk show rating wars, but as a marketer, you … Read More


24 Jun 2019
how to improve your email marketing campaigns

There isn’t much that’s ‘old school’ in digital marketing. Even social media networking standouts Facebook and Twitter constantly revamped their platforms to accommodate rapidly changing user needs. However, one digital marketing strategy remains about as old school as any other element. Email campaigns are a well-oiled, sales generating machine. Think about the return on investment … Read More


03 Jun 2019

It’s a head-to-head comparison. Do we think ActiveCampaign or MailChimp are a better choice for your business? ¯\_(ツ)_/¯ – I guess you have to read more to find out! As a continually evolving platform designers create to assist digital marketers in finding sales leads, marketing automation (MA) software also is effective at sales funneling and … Read More


20 May 2019