7 Qualities of a Great Website
Almost daily people find themselves navigating online. The ease of experience or the frustration when interacting with websites can make or break the experience for a potential client.
Some key elements of a great website from a marketing and website development agencyβs standpoint are:
-Clear and concise information
-CTAβs that lead viewers to where you want them to go
-Visually pleasing and organized content
-Functions add value rather than distract or complicate
-Examples of work/Testimonials
-Showing personality and your team
-Excellent keywording/SEO
Clear and Concise Information
When a user first visits your website, they shouldnβt be confused about where to go. Make sure your navigation bar is in a place where the user doesnβt have to question where to find information. Whoever is visiting your website, doesnβt necessarily have endless time to scroll and dig deep. They came because theyβre looking for an answer to their question, donβt make it too difficult for them!
CTAβs that lead viewers
A call to action, or a link to your contact form should be on every page on your site! Ex: a user is scrolling through some work youβve done, *BOOM* CTA on the bottom of the page. Youβre saying, oh youβre interested in this? Weβre here if you want more information or how we can help. Another good call to action is a button that allows users to join your newsletter list. If you write blogs, on the main blog page or even better, at the bottom of each article include a button that allows users to subscribe to your blog.
Visually Pleasing and Organized Content
Your website should have a good mix of text, images, and graphics. Your website shouldnβt be cluttered. Different text sizes that correspond to the organization of your site are so important; donβt be afraid to use headers to separate body texts. Take a look at how weβve designed our site https://digisavvy.com/
Functions that Add Value Rather than Distract or Complicate
One of our favorite features is the search bar. When a user visits your site, a search bar is the best way to simplify their experience. If theyβre wondering if you do or donβt provide a specific service and arenβt ready to contact you, the search bar is their best friend and theyβll know almost instantly. Many websites include a quiz on their site as a fun experience for visitors and a way to gain an email subscriber. Make sure if you add a feature, itβs well tested and also works well on mobile π
Examples of Work/Testimonials
A page or pages of examples are crucial for a potential customer to peruse through. Pretend you are your ideal customer and try to think of what they would search for. Some questions to ask yourself would be what industry are they in, what services would they want? Use this information to add to examples of your work.
Testimonials are also a great addition to your website. How a past client experienced your service will motivate a possible client to hire you! Make sure you grab a few quotes from clients and what we like to do is also add a photo, it makes it more personal and real!
Showing Personality and Your Team
The way you write your siteβs content matters. It shows your personality and who you are. Donβt try to be too professional and use a lot of jargon.
Show your team, include pictures and a little blurb about them. Have them write a few blogs about themselves or what their specialty is. This is how we do it https://digisavvy.com/agency/
Excellent Keywording/SEO
Every page and every photo needs titles and meta tags!!! Include keywords that relate to your service and industry. Again, put on the hat of your ideal customer and try to imagine what they would search for to find what youβre offering. Another way to increase your chances of being found via search engine is to blog!! If you havenβt yet you need to.
We hope these tips help you out or youβve gained some insight by reading this. If youβre stuck, reach out to us and we would love to help!
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