Your Weekend Digital Digest: July 23rd

What I Bookmarked This Week

It’s always a race with yourself

My Man Crush Monday is always Peter Kang of Barrel NYC. He shares some of his wisdom here, resonating with me this week.

As someone who enjoys running and has done a couple of marathons, when I got started with running, my coach would always tell me: “Run your run, not someone else’s.” It’s good advice. Focus on yourself and what you need to do, not what someone else is doing.

Also, if you’re an agency owner, definitely check out his personal/biz blog PeterKang.com

25 Things Podcasters Need to Hear

Joe Casabona (I linked to him previously) shared some good tips for growing a podcast, and I felt like it was a valuable tweet to share.

But also, also, I have a gripe. Can we just take these tweets that should’ve been blog posts and make em blog posts, too? Especially if you’re a well-known WP influencer. Pleeeease! =)

/end-rant

Regarding Accessibility

This is an older tweet, but one I think is worth resharing. Accessible products and websites don’t just produce better user experiences for people with physical, neural, or sensory disabilities, but they improve the overall quality of the user experience for people of ALL abilities.

It’s a good question (especially for those of us who haven’t given it as much thought, aka me) to ask ourselves how we can improve the user experience provided by the things we build: How can we incrementally improve the experience for all users a little bit every week or month?

Actionables

A good reminder regarding Calls to Action (CTAs).

Be clear in your message, especially about what you want people to do and how it will provide value if they take action.

Dedicated Newsletter Landing Pages

Having a page for your newsletters isn’t a new thing. Too often see websites that publish a newsletter but do not have a dedicated page for their newsletter archives with a signup form. It’s super simple, and you should do it. Building your list is important, kinda like brushing your teeths! I said TEETHS! You can see our newsletter page here.

Building a landing page for your newsletter gives you a place to link to from your various social bios or linktrees, and your email signature—it’s better than having it be a footer signup form or something that randomly pops up.

Get creative and post testimonials to help persuade curious visitors to sign up!

Quizzes as Lead Magnets

We talked a bit about lead magnets in our blog recently. They’re effective for converting leads by providing a valuable resource. My friend and resident smart-good egg, James White, shared a resource that flipped my lid when I saw it. Kathleen Celmins believes that quizzes help convert more visitors into leads than most lead-gen methods.

From her website:

According to Psychology Today, we like taking quizzes because they reveal things we didn’t know about ourselves, they help us identify with a group to belong to, and we want to better understand others.

Kathleen Celmins

We actually have our own Lead Magnet Resource, a Woocomemrce vs. Shopify Decider tool. It’s converted a few leads, but nothing to sneeze at. I think we may look into investing more time and effort into this tactic.

Where to head next

A bit from Seth Godin’s blog: “Now more than ever, there’s room for leaders. Go first.”

I’m unsure how to decipher the meaning, but to me, it means we should lead by doing, beating our drum every day, and lead with empathy every day, especially in times of great uncertainty. What’s it mean to you?