Plain talk on platforms.
Notes from the engine room — WordPress, performance, automation, and running a business platform that doesn't fall over. No fluff, no jargon, no "10 hacks."
What Do I Write in My Monthly Newsletter?
As a business owner, one of the most effective forms of marketing you can use to reach your target customer is email marketing, in…
Jul 5, 2021Shopify Best Practices – Updated 2022
You have one goal for your eCommerce store: Get as many customers as you can to the checkout line. The most effective way to…
Nov 23, 2020Best Free Shopify Apps for Small Businesses
More than one million businesses use the Shopify eCommerce platform to sell products online. It doesn’t take a detective to figure out why. Shopify…
Nov 16, 2020Best Social Media Management Tools of 2020
As one of the foundations of digital marketing, social media marketing helps businesses get the word out about their products and services. Once considered…
Oct 12, 2020Traffic you control vs Traffic you can't control
COVID-19 has shown us that if you don’t have an easy way of reaching out to your potential clients any time you have an…
Jul 10, 2020Selling Through E-commerce and Social Commerce
Maybe you’re new to e-commerce and selling online, and that’s probably because the coronavirus pandemic has forced you to move your business online. Or…
Jul 8, 2020How to Write Content that Answers Questions
The internet has a ton of information on it. When researching any given topic one can find arguments for or against; one can find…
Sep 10, 2019How to Write an Email Newsletter That Grabs People’s Attention
You got mail. Even more accurate, you got email; lots of it. All it takes is an hour long meeting and a half-hour for…
Apr 8, 2019My WordPress Development Workflow 2018
Development & business workflows are deeply personal opinions we all have when it comes to creating with WordPress. Over the years I’ve become more…
May 17, 2018Social Media for Business Presentation
This past week I was honored to be invited to speak at the City of Asuza’s inaugural Small Business Week event. I talked about the importance…
May 12, 2017Demand a Proper Scope Phase
What follows is a lesson for people looking to hire a freelancer or agency to build out your next big strategy; your next website;…
May 8, 2017[Tip] Rendering Beaver Builder Layouts on Archive Templates
Page builders. They’re all over the place and if you build sites for clients then you’ve at least given some “side-eye” at the solutions…
Aug 29, 2016Life Balance Tips — Kick Ass at Work Without Going Insane (or Why Spending Time Away from Work is the Best Way to Kick Ass at Work)
I’d like to start by acknowledging the irony that I’m writing a blog post about this—I’m going to give you some awesome work/life balance…
Aug 5, 2016Pressmatic Teardown
I saw the tweet that Pressmatic was announced as a Sponsor of the WordCamp in my backyard. I was curious and took a look. I…
Aug 3, 2016ActiveCollab 5 vs. Asana
How we work; how we set up our workflows and go about our day-to-day business is a very personal thing. There is no shortage…
Jun 30, 2016The Best Damn Articles on Branding in the Known Universe
What a neat day today is. Adam Fout, from Blue Steele Solutions, has offered to grace our blog with some top notch article wizardry…
Jun 10, 2016Blogs on the Internet You Should Read
The internet is a huge place. More content is generated today than at any other time. It’s hard to keep up with all of…
May 25, 2016Syncing Content For WordPress? There's a Plugin for That!
There are over 40,000 plugins in the WordPress repository as of this writing… I suppose that will remain true long after, right? Oh well!…
May 6, 2016One useful email. Twice a month.
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