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How to Write Content for a Business Website
Business | Content Marketing

How to Write Content for a Business Website

The elevator pitch. Do you have one? Do you need one? Elevator pitches annoy me…

Way of the Tortoise: Focusing on What’s Important
Business | Content Marketing | Design | Way of the Tortoise

Way of the Tortoise: Focusing on What’s Important

This article is part of the “Way of the Tortoise” series. You can check out…

Basic Social Media Tips for Small Business Use
Business | Content Marketing | Digital Marketing | Tips and Tricks

Basic Social Media Tips for Small Business Use

If you Google “10 Tips for Small Biz Social Media” you’ll find a ton of…

Finding Your Audience — Way of the Tortoise
Business | Content Marketing

Finding Your Audience — Way of the Tortoise

This article is part of the “Way of the Tortoise” series. You can check out…

[Series] SEO for Beginners | Way of the Tortoise
Content Marketing | Tips and Tricks | Way of the Tortoise

[Series] SEO for Beginners | Way of the Tortoise

This article is part of the “Way of the Tortoise” series. You can check out…

[Series] Growing Your Business: Marketing Automation FTW
Business | Content Marketing | Way of the Tortoise

[Series] Growing Your Business: Marketing Automation FTW

This is part of our ‘Way of the Tortoise’ series. You can check out our…

I’m on the BBBChat w/ Adam Fout of Blue Steele Solutions
Business | Content Marketing

I’m on the BBBChat w/ Adam Fout of Blue Steele Solutions

The other day I had the honor of hopping on a Google Handout with Blue…

On Writing What You Know
Business | Content Marketing

On Writing What You Know

“Write what you know.” It’s one part simple, if oft-misunderstood truth, and part cliché. I…

Keyword Strategy Part Two: Your Competition
Business | Content Marketing

Keyword Strategy Part Two: Your Competition

Featured image, courtesy of http://teresay.com/ — Last time I wrote, I talked about how one can…

Jumpstarting Your Own Content Style Guide
Business | Content Marketing

Jumpstarting Your Own Content Style Guide

I spoke last time about the importance of a content style guide and whether or…

Should You Use a Style-guide for Your Content?
Content Marketing

Should You Use a Style-guide for Your Content?

Style guides serve a purpose, especially for organizations with a number of contributors of content,…

How to Find the Right Keywords for Your Business
Business | Content Marketing

How to Find the Right Keywords for Your Business

Most people I talk to who run a business know that getting found is an…

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