How a Scrappy Leather-Maker Went From Less Than Ten Sales to Acquisition Within a Couple of Years
Regina Bauman is a woman who knows her craft. She grew up Amish, in a small community, with her cousin, Meg Delagrange. Regina’s upbringing taught her the value of simplicity and quality over mass-produced products.
Urban Southern was Bauman’s “baby” and she had been working on leather totes and accessories, trying to gain traction but it was a slog.
Regina brought her cousin, Meg (aka the Megasus), to help her get the marketing up-to-scratch, which at that point was just word of mouth from happy customers. Meg knew they needed to establish the brand online. That’s when she reached out to a friend.
Urban Southern hadn’t made more than a few sales in their own proprietary e-commerce platform and they needed something that was reliable and easy-to-use.
With Black Friday six-weeks out, Meg reached out to DigiSavvy to do the heavy-lifting on a compressed timeline. No problem, said Alex Vasquez. If Urban Southern was going to get its legs, it needed to happen soon and it needed a pair of steady hands to help them get where they were trying to grow. That’s where DigiSavvy stepped in.