Stride Learning Liftoff

Getting a handle on digital publishing platforms for a content marketing powerhouse

Project Overview

One of the web’s premier children’s education platforms leverages WordPress to deliver flexibility and high-performance

As a leading provider of child education, Stride (formerly k12) needed a solution that would help power their marketing for evergreen, long-term, search engine marketing viability. They turned to the web’s leading, proven, web content managing platforms to take their website to the next level.

Stride / Learning Liftoff is a website that receives over 200,000 visits per week. It’s the content marketing engine for Stride’s parent signups. The website publishes articles about early child development, k – 12 education, parenting tips for educating their children, and much more.

STRIDE logo

Learning Liftoff needed a website that was robust, could handle sustained traffic day-to-day, allow for easy administration, and also provide search engine friendliness out of the box.

The Challenge

Learning Liftoff is one of the most important marketing tools available to Stride, as it serves as a lead generation source, feeding leads and eventual signups for their online digital learning platforms.

Learning Liftoff’s digital platform requirements

  • An easy to manage and update content management system.
  • Provide an easy and familiar interface for site admins and content creators to publish new content.
  • Allow for dynamic html5 animation and content.
  • Be able to quickly create promotional landing pages for new marketing initiatives.

The Solution

WordPress was the content management system of choice, since it provided a proven platform that could stand up to high usage, large traffic spikes, and was SEO-friendly out of the box.

  • Site content creators were provided with a familiar, industry-leading, interface for easily creating new blog posts and landing pages.
  • The CMS is regularly updated and innovated, ensuring that the website platform will grow with them.
  • Leveraged intelligent search that uses machine learning to help steer users to the right information they’re looking for.
  • Managed hosting provided by MediaTemple, which doesn’t put a cap on site visitors, which keeps hosting costs down.

The Results

14% increase in web traffic and 20% increase in per page views

The updated website was able to weather the demands of hundreds, sometimes thousands, of concurrent users at once. The hosting platform was a dedicated server, was much more performant than their semi-dedicated option previously. The improved performance, combined with the lean build of their platform contributed to the eventual increase in website interaction.

Improved platform usability empowers marketing and PR teams

The new website allowed their marketing and PR teams to easily and quickly deploy new landing pages for various awareness campaigns and ad campaigns for specific initiatives and they were able to leverage their website as a central hub for communication, in addition to paid media campaigns deployed by their marketing teams.

“The DigiSavvy team did a great job with UX. Communication was great and they were able to roll with our team’s unrelenting requests.”

Elizabeth Street Content Director, k12 / Stride