First Pitch by Reebok
Cool shoe designs get an equally cool platform
Reebok is an iconic shoe brand, known for their cool and comfortable sneakers. They design and sell everything from professional sports shoes to stunning street shoes for die-hard sneaker-head collectors. They are experts at awesome shoes.
DigiSavvy is a boutique WordPress development and digital marketing agency. We work with clients to design and build cool websites with unique aesthetics and custom functionality. We have the experience to deliver solutions even for special challenges, like Reebok’s.
Reebok wanted an innovative platform to pitch new limited-edition shoe designs to shoe-lovers. They had a unique concept of a kickstarter-style site for sneakers, where the price would start at $1 and go up by one dollar for each shoe ordered, up to the maximum retail price.
From there, customers would pay the retail price until the shoe sold out or the campaign ended. Only shoes with enough orders would get produced. So Reebok’s concept was for a hybrid pricing approach: dynamic pricing up to retail price, and static pricing from there on.