Growth Marketing | WordPress Development — Since 2010

AlexVasquez.

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Everything Alex Vasquez has shipped — newest first.

WordPress

Stop treating updates like a chore

Updates aren’t housekeeping — they’re the immune system of your website. The trick isn’t doing them bravely. It’s…

May 28, 2026
Running a business

Flat-rate vs hourly: what website care should actually cost

Hourly billing makes you hesitate to report problems with your own website. That misaligned incentive — not the…

May 24, 2026
Automation

The CRM you already have is probably enough

Before you buy another CRM, a straight look at why the tool was never the problem — and…

May 14, 2026
Performance

The real cost of downtime (and how to never pay it again)

Downtime’s invoice arrives in five currencies — lost sales, lost trust, lost rankings, panic rates, and your weekend.…

May 12, 2026
Running a business

When to fire your website

Some websites deserve a fix. Some deserve a severance package. Five clear tests for telling the difference —…

Apr 30, 2026
WordPress

WordPress or Shopify for your store? A straight take

We build on both, so we have no horse in this race. The straight version of WordPress vs…

Apr 30, 2026
Performance

What “proactive monitoring” actually means

“We monitor your site” can mean almost anything. Here’s what it should mean — the six layers, what…

Apr 18, 2026
Performance

Core Web Vitals, minus the panic

Three metrics, plain English, no doom. What Core Web Vitals actually measure, how much they matter (some), and…

Apr 16, 2026
Automation

How we got Urban Southern a 900% sales lift

Fewer than ten sales in two years, then a 900% lift and an acquisition. The Urban Southern playbook,…

Apr 3, 2026
WordPress

Block themes, one year in

A year of shipping client sites on block themes: what genuinely got better, what still bites, and who…

Apr 2, 2026
Running a business

Why we quote fixed fees

Hourly billing rewards slow work and punishes candor. Why we quote fixed fees instead — and what that…

Mar 19, 2026
Performance

The five-minute performance audit anyone can run

No tools to install, no jargon to learn. Five checks, one minute each, and you’ll know more about…

Mar 5, 2026
Automation

Automations that quietly save us a day a week

No AI hype, no platform migrations — seven small automations we actually run, what each replaces, and how…

Feb 19, 2026
Automation

Using AI and Automation to Transform Membership Engagement

When our client Aurras approached us about revamping their membership model, we knew we had a lot of…

Nov 11, 2024
WordPress

Getting Started with Bricks Builder: An In-Depth Guide.

img.post-top-featured.wp-post-image { border: solid 1px #212121; } Bricks Builder has been getting much more attention in recent months,…

Jan 15, 2024
WordPress

Breakdance Page Builder Review: Is it Any Good?

Recently, I provided my thoughts on  several WP-focused page builders  that are currently available. Breakdance is one of…

Jun 27, 2023
WordPress

Building a Membership Website

Membership websites are all the rage. You’ve seen people run Patreons and Only Fans pages and similar. These…

Jun 20, 2023
WordPress

A WordPress Event Calendar Roundup of Reviews for 2023

Editor’s note – Pardon the weird ass Midjourney image there. There’s a lot of weird sh*t happening in…

May 8, 2023
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