Search engine optimization (SEO) is an ever changing set of strategies and techniques that work together to increase organic (natural) traffic, thus it helps you target your audience by helping you market to people who are actually looking for your products and services.
SEO is one component of a much larger topic, Search Engine Marketing (SEM) which includes other methods for targeting and building website traffic. Strategies involve both paid and organic search marketing. With paid search, you can have your website listed on a variety of websites and search engines. While organic and paid listings can both appear within search engine results, they appear in different areas.
Many business owners and professionals with a website find that they may not be listed within search engine results; they may find that their site has not been indexed… That’s bad. Why? Just on Google, there are over 700,000 searches conducted every second. To put that in perspective, think about it like this: Every second your website is NOT indexed by Google, you’re missing out on hundreds of potential leads, or even thousands!! These leads will want to read your content and marketing materials and potentially buy your product or service. Advanced SEO techniques and not only get your site indexed, but help improve its visibility and potential to rank highly in search engines by people looking for what you have to offer.
Paid search is another option to pursue. Sure, it will cost you to have your website listed on search engines. However, keep in mind that these campaigns carry substantial costs and if you don’t know what you’re doing, you’ll lose a lot of money for very little in the way of results. That is not to say you shouldn’t get into paid search campaigns, however, our advice would be to focus those resources on improving your organic traffic first. Once your site is finely tuned and your SEO is “tighter” you’ll be able to better target your efforts in a paid search campaign.
If you’d like to know more about how we can help you with your SEO needs, get in touch with us today!
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