In a recent interview, former Late Night Talk Show host, David Letterman, said trying to reach his audience on a nightly basis was the most difficult part of the job. You might not be under as much pressure as Letterman was during the heyday of the talk show rating wars, but as a marketer, you … Read More


24 Jun 2019

There are a lot of acronyms in the digital marketing world that leave many of us scratching our heads. Yet, business marketing acronym should turn on the light bulb burning bright in our active minds. SEO. Search engine optimization (SEO) represents the concept of increasing sales by driving more traffic to business websites. Unlike paid … Read More


27 May 2019

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. Today we’re going to talk about SEO. It’s a topic shrouded in mystery, like Cold Hands from Game of Thrones. Be wary of spoiler alerts if you go Googling those … Read More


02 Jun 2016

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. Today we’re going to talk about SEO. It’s a topic shrouded in mystery, like Cold Hands from Game of Thrones. Be wary of spoiler alerts if you go Googling those … Read More


02 Jun 2016

People “live” online these days, there’s no denying that. Whether you run a brick and mortar business, or a purely digital online presence, you realize the importance of people being able to find your business. Playing hard to get: good for dating, bad for business. Use Google My Business to put the right info about your … Read More


11 Jan 2016

Audits don’t inspire feelings of happiness. They don’t. I’ve been audited in a number of ways from job performance to corporate taxes. It’s about as much fun as a sharp stick to the eye… I used to work at a pair of Fortune 500 insurance corporations. The one thing I hated the most was SOX … Read More


09 May 2014