Santa with Laptop

You guys have heard us mention that email marketing WORKS. Like really really works. So, we wanted to give you all some tips on what to include in your emails for the holiday season that will make your customers more interested in what you have to offer. Let’s start off with the one you have … Read More


07 Nov 2019
how to keep customers while diversifying offerings

Harvard Business School is one of the best colleges for harnessing the business acumen of aspiring professionals. When the renowned school issues an important piece of data, we better pay attention. Well, a recent statistic released by Harvard Business School should motivate you to learn more about how to keep customers coming back to your … Read More


05 Aug 2019

Email marketing remains one of the most effective ways to attract new customers, as well as cultivate the business generated by the loyal patrons of your company. In addition to being a highly effective marketing tool, emails also create a more personal relationship with all of your customers. Even though email tends to be effective, … Read More


22 Jul 2019
why are my open rates so low?

Email marketing has been around since Al Gore “invented” the Internet. However, it remains relevant well into the 21st century, while other forms of digital marketing strategies have fallen off the marketing radar. Here’s why email marketing remains an integral part of any online marketing program: Builds powerful relationships with customers Develops a brand identity … Read More


16 Jul 2019
How to turn leads into customers

You have identified your audience and unique selling proposition and your business has done a good job of reaching your audience. Now comes the hard part. You have to turn customer leads into lifelong patrons of your business. You will hear the word “conversion” thrown about in the world of digital marketing. Conversion is just … Read More


09 Jul 2019

In a recent interview, former Late Night Talk Show host, David Letterman, said trying to reach his audience on a nightly basis was the most difficult part of the job. You might not be under as much pressure as Letterman was during the heyday of the talk show rating wars, but as a marketer, you … Read More


24 Jun 2019

Every football team has some sort of playbook. From youngsters that read plays off a piece of paper to professional athletes using notebooks to learn new wrinkles to old plays, the playbook is an entrenched part of football. What does that have to do with marketing, you ask? It has everything to do with marketing, … Read More


17 Jun 2019
how to improve your email marketing campaigns

There isn’t much that’s ‘old school’ in digital marketing. Even social media networking standouts Facebook and Twitter constantly revamped their platforms to accommodate rapidly changing user needs. However, one digital marketing strategy remains about as old school as any other element. Email campaigns are a well-oiled, sales generating machine. Think about the return on investment … Read More


03 Jun 2019

It’s a head-to-head comparison. Do we think ActiveCampaign or MailChimp are a better choice for your business? ¯\_(ツ)_/¯ – I guess you have to read more to find out! As a continually evolving platform designers create to assist digital marketers in finding sales leads, marketing automation (MA) software also is effective at sales funneling and … Read More


20 May 2019

Can technology take your business to the next level by attracting more customers? Well, you still need the human element to increase sales. However, there is one technology tool that if used properly can elevate your business to the top of your operating niches. It’s called marketing automation. What is this thing called “marketing automation” … Read More


25 Mar 2019

If you’re a lover of Ninja Forms, like me, and you also love and use ActiveCampaign then you’re likely vexed as to why there wasn’t v3.0 integration available. ActiveCampaign is one of the most powerful and popular marketing platf0rms available. Be vexed no more, the ActiveCampaign for Ninja Forms Add-on is here! The ActiveCampaign addon … Read More


02 May 2018
referral-marketing-strategies

“Word of mouth is the best form of marketing.” Many of our leads and clients tend to agree that word of mouth marketing is the most powerful form of marketing.  Back in the day, businesses would generate a majority of their business from a lead that was referred to them from their network. As times have … Read More


16 Apr 2018