Going online means you have the whole world as your potential market. Going digital means you will reach your client anywhere, anytime. As a small business, you cannot afford to … Read More


18 Oct 2021
marketing automation graphic

How many times you have bought that product after you’ve received the “there’s something still in your cart” email or the most amazing emails with the 15% off codes! A … Read More


30 Jul 2021
online shopping thank you graphic

Failing to have a marketing strategy sounds like so much of a cliché statement, but people fail to realize that you have to market your products, services, or brand to … Read More


26 Jul 2021
men sitting and strategizing

What makes a great customer experience? The only thing that can differentiate a company is the way they address their customers. Perhaps you have seen customers place a few items … Read More


19 Jul 2021
Marketing automation system concept vector illustration.

How can you add more predictability to your business? What if there was a specific set of activities that you could perform on a regular basis that will directly impact … Read More


26 Apr 2021
E-learning concept in flat style - digital content and online webinar icons

2020 will go down as one of the most challenging years for businesses across the United States and throughout the world. From curbside service to limited capacity requirements, businesses had … Read More


11 Jan 2021
Re engage subscribers

You have worked hard to retain a loyal group of customers. Why throw away all of the hard work by putting out an email newsletter that disengages your customers? It … Read More


08 Jan 2020
Santa with Laptop

You guys have heard us mention that email marketing WORKS. Like really really works. So, we wanted to give you all some tips on what to include in your emails … Read More


07 Nov 2019
how to keep customers while diversifying offerings

Harvard Business School is one of the best colleges for harnessing the business acumen of aspiring professionals. When the renowned school issues an important piece of data, we better pay … Read More


05 Aug 2019

Email marketing remains one of the most effective ways to attract new customers, as well as cultivate the business generated by the loyal patrons of your company. In addition to … Read More


22 Jul 2019
why are my open rates so low?

Email marketing has been around since Al Gore “invented” the Internet. However, it remains relevant well into the 21st century, while other forms of digital marketing strategies have fallen off … Read More


16 Jul 2019
How to turn leads into customers

You have identified your audience and unique selling proposition and your business has done a good job of reaching your audience. Now comes the hard part. You have to turn … Read More


09 Jul 2019