Email marketing remains one of the most effective ways to attract new customers, as well as cultivate the business generated by the loyal patrons of your company. In addition to being a highly effective marketing tool, emails also create a more personal relationship with all of your customers. Even though email tends to be effective, … Read More


22 Jul 2019
why are my open rates so low?

Email marketing has been around since Al Gore “invented” the Internet. However, it remains relevant well into the 21st century, while other forms of digital marketing strategies have fallen off the marketing radar. Here’s why email marketing remains an integral part of any online marketing program: Builds powerful relationships with customers Develops a brand identity … Read More


16 Jul 2019
How to turn leads into customers

You have identified your audience and unique selling proposition and your business has done a good job of reaching your audience. Now comes the hard part. You have to turn customer leads into lifelong patrons of your business. You will hear the word “conversion” thrown about in the world of digital marketing. Conversion is just … Read More


09 Jul 2019

In a recent interview, former Late Night Talk Show host, David Letterman, said trying to reach his audience on a nightly basis was the most difficult part of the job. You might not be under as much pressure as Letterman was during the heyday of the talk show rating wars, but as a marketer, you … Read More


24 Jun 2019

Every football team has some sort of playbook. From youngsters that read plays off a piece of paper to professional athletes using notebooks to learn new wrinkles to old plays, the playbook is an entrenched part of football. What does that have to do with marketing, you ask? It has everything to do with marketing, … Read More


17 Jun 2019
how to improve your email marketing campaigns

There isn’t much that’s ‘old school’ in digital marketing. Even social media networking standouts Facebook and Twitter constantly revamped their platforms to accommodate rapidly changing user needs. However, one digital marketing strategy remains about as old school as any other element. Email campaigns are a well-oiled, sales generating machine. Think about the return on investment … Read More


03 Jun 2019

It’s a head-to-head comparison. Do we think ActiveCampaign or MailChimp are a better choice for your business? ¯\_(ツ)_/¯ – I guess you have to read more to find out! As a continually evolving platform designers create to assist digital marketers in finding sales leads, marketing automation (MA) software also is effective at sales funneling and … Read More


20 May 2019

Can technology take your business to the next level by attracting more customers? Well, you still need the human element to increase sales. However, there is one technology tool that if used properly can elevate your business to the top of your operating niches. It’s called marketing automation. What is this thing called “marketing automation” … Read More


25 Mar 2019
activecampaign for caldera forms

Do you love Caldera Forms but feel frustrated by its lack of integration capabilities with ActiveCampaign? ActiveCampaign is a top marketing platform available. Let your frustrations go because we are here to bring you the ActiveCampaign for Caldera Forms add-on! The ActiveCampaign addon for Caldera Forms is now available for purchase! This is the newest … Read More


02 Aug 2018

The hype of the new year has finally worn off and you’re looking back at how fast this year is going. Crazy, I know. It’s that time of the year to reflect and see if your business goals are aligned with what you want to do for the rest of 2018. Here are 2018 top … Read More


16 Mar 2018
holiday courier service

The holiday season is upon us, the kids in town just decorated the big pine tree that sits in the middle of the small town I live in, on the outskirts of Los Angeles, just ahead of Thanksgiving. They have holiday spirit! Do you? I was speaking with a client of ours who we manage … Read More


20 Nov 2017

When it comes to modern marketing, the basics seem to get passed over completely by the majority of new businesses out there. There’s a huge focus, an obsession, really, with learning everything they can about digital marketing, leaving the foundations of traditional marketing in the digital dust. I understand the obsession — when you really … Read More


30 Mar 2017