You have one goal for your eCommerce store: Get as many customers as you can to the checkout line. The most effective way to motivate consumers to input their credit … Read More


23 Nov 2020
Pinterest app

Pinterest is one of the more overlooked social media platforms. Most people won’t think of it this way but, it really acts more of a search engine. This is a … Read More


26 Oct 2020
Traffic You Control

COVID-19 has shown us that if you don’t have an easy way of reaching out to your potential clients any time you have an update, then you are risking losing … Read More


10 Jul 2020
Creative jewellery artist is taking photo of her bracelet via mobile phone.

Social media channels are becoming even more advanced in the world of e-commerce and product advertising. It’s called Social Commerce these days. According to Business Insider, Social Commerce’s contribution to … Read More


30 Jun 2020
Re engage subscribers

You have worked hard to retain a loyal group of customers. Why throw away all of the hard work by putting out an email newsletter that disengages your customers? It … Read More


08 Jan 2020

Email marketing remains one of the most effective ways to attract new customers, as well as cultivate the business generated by the loyal patrons of your company. In addition to … Read More


22 Jul 2019
why are my open rates so low?

Email marketing has been around since Al Gore “invented” the Internet. However, it remains relevant well into the 21st century, while other forms of digital marketing strategies have fallen off … Read More


16 Jul 2019
How to turn leads into customers

You have identified your audience and unique selling proposition and your business has done a good job of reaching your audience. Now comes the hard part. You have to turn … Read More


09 Jul 2019

In a recent interview, former Late Night Talk Show host, David Letterman, said trying to reach his audience on a nightly basis was the most difficult part of the job. … Read More


24 Jun 2019

Every football team has some sort of playbook. From youngsters that read plays off a piece of paper to professional athletes using notebooks to learn new wrinkles to old plays, … Read More


17 Jun 2019
how to improve your email marketing campaigns

There isn’t much that’s ‘old school’ in digital marketing. Even social media networking standouts Facebook and Twitter constantly revamped their platforms to accommodate rapidly changing user needs. However, one digital … Read More


03 Jun 2019

It’s a head-to-head comparison. Do we think ActiveCampaign or MailChimp are a better choice for your business? ¯\_(ツ)_/¯ – I guess you have to read more to find out! As … Read More


20 May 2019