The elevator pitch. Do you have one? Do you need one? Elevator pitches annoy me because I feel like they do more to confuse someone so that they ask you more questions as opposed to just answering the initial question: “So, what do you do?” That type of thing annoys me, which is why I … Read More


26 Jan 2017

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. A couple of things happened the other day. I watched a documentary on Netflix, as many others have done, titled Minimalism. I then read this excellent piece … Read More


09 Jan 2017

If you Google “10 Tips for Small Biz Social Media” you’ll find a ton of articles. Literally tons! Most of them will have great ideas, and you should review some of them to see if there’s anything actionable you can use for your own business. In this article, I’m going to try to give you … Read More


08 Dec 2016

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. I told Jennifer: “Hey, great job on your guys’ redesign. What were the goals you had for the refresh?” Without skipping a beat, Jennifer said … Read More


27 Sep 2016

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. Today we’re going to talk about SEO. It’s a topic shrouded in mystery, like Cold Hands from Game of Thrones. Be wary of spoiler alerts if you go Googling those … Read More


02 Jun 2016

This article is part of the “Way of the Tortoise” series. You can check out our other posts in this series here. Check back regularly to read our other updates. Today we’re going to talk about SEO. It’s a topic shrouded in mystery, like Cold Hands from Game of Thrones. Be wary of spoiler alerts if you go Googling those … Read More


02 Jun 2016

This is part of our ‘Way of the Tortoise’ series. You can check out our other posts in this series here. Check back regularly to read our other updates. Disclaimer: You actually have to try the things I suggest to you in this article. In fact, nothing here is easy. What’s the thing we are going … Read More


23 May 2016
custom website solution

The other day I had the honor of hopping on a Google Handout with Blue Steele Solutions’s Adam Fout. Adam is a content and social wizard and really nails each practice masterfully. He and Blue Steele Solutions do great work and I’ve been following their work for a while now. On the hangout, we discuss … Read More


20 May 2016
custom website solution

The other day I had the honor of hopping on a Google Handout with Blue Steele Solutions’s Adam Fout. Adam is a content and social wizard and really nails each practice masterfully. He and Blue Steele Solutions do great work and I’ve been following their work for a while now. On the hangout, we discuss … Read More


20 May 2016

“Write what you know.” It’s one part simple, if oft-misunderstood truth, and part cliché. I often tell clients to write what they have experienced when it comes to their business. Business owners tend to get stuck quickly when they are asked: “what do you do?” The answer is usually more mechanical and functional in nature, … Read More


09 May 2016
Keyword Strategy

Featured image, courtesy of http://teresay.com/ — Last time I wrote, I talked about how one can begin thinking about their business’s keyword strategies. Keyword strategy at times does seem like “voodoo,” with hard-to-measure benefit. I would disagree with you if that’s your take on keyword strategy. It takes time and it takes effort, but if you … Read More


20 Sep 2015
quick content style guide

I spoke last time about the importance of a content style guide and whether or not you should use them for your own organization. The answer is YES! In our most recent design iteration, I had someone help us with our site’s copy and she made a number of suggestions for things to clean-up that were … Read More


16 Sep 2015