Anyone can have a website today. From your handsome ass Grandpa to your neighbor’s annoying turd of a niece, Becky—they can have an easy to manage a website that looks great and can be deployed in minutes, not hours; not days; not months. So why then do people still charge for building a website when … Read More


03 Feb 2017
articles on branding

What a neat day today is. Adam Fout, from Blue Steele Solutions, has offered to grace our blog with some top notch article wizardry and drops knowledge about branding. He’s a content Weaver with Blue Steele, Magic player, and an all-around swell fella. Branding is tough — probably one of the toughest challenges you’ll ever … Read More


10 Jun 2016

I’m announcing a series of articles about growing your business and presence online. I’m just calling it “Way of the Tortoise” for now because I think that anything worth doing is worth doing well and it takes the investment of your most valuable—and irreplacable—resource. Your time. What this series will cover This set is meant … Read More


16 May 2016

This is part of our ‘Way of the Tortoise’ series. You can check out our other posts in this series here. Check back regularly to read our other updates. Today we’re talking about content. Not just any content. But the content that is specific to who you are, as a business. You know what I’m … Read More


12 Apr 2016

This is part of our ‘Way of the Tortoise’ series. You can check out our other posts in this series here. Check back regularly to read our other updates. Today we’re talking about content. Not just any content. But the content that is specific to who you are, as a business. You know what I’m … Read More


12 Apr 2016
Content Style Guide

Style guides serve a purpose, especially for organizations with a number of contributors of content, whether that content be internal or external. We use a style guide for a blog we manage, where we have over 300 contributors. Providing a consistent voice/tone, treatment of specific words, how to deal with certain “slippery” terms and more … Read More


14 Sep 2015

What makes for a decent homepage? Well, there’s quite a lot that goes into it. I’m more of a developer and not so much of a designer. Not being a designer, though, gives me “outside” perspective as to what makes a good homepage; one that draws people in and gets them clicking around. I’m gonna … Read More


27 Jan 2015

The other day I wrote about why Some Traffic Just Sucks. Now I’d like to talk to you about “good traffic.” It’s the stuff that people pay big bucks for. It’s not just traffic for the sake of more traffic, though. It’s really purpose-driven traffic. What does that mean? Why do people come to a … Read More


23 Nov 2014

Depending on who you talk to, you’ll get the line that your keyword rankings do or don’t matter. Annoyingly rankings ARE important. If your keywords draw-in good search traffic then that traffic is going to folks on the first page or the search result. That’s just a fact. That said, you shouldn’t create content for … Read More


17 Nov 2014

PPC. Pay-per-click. In short, you’re buying clicks. That is it. Nothing magical here. What are some reasons that you do PPC? Number one reason is to get sales. Plain and simple. You want foot-traffic, you want sales; you want conversions. You want stuff that makes you money. PPC is one way to do that. Another … Read More


22 Sep 2014

Still on a high after helping successfully organize WordCamp LA, I’ve been in a reflective mood. I was asked the other day: “What’s the coolest thing you’ve done on a project.” I had to think about it. But there’s one project that pops into my mind when someone asks this. As part of the Website … Read More


11 Sep 2014

Today’s average “brochure website” ought to serve a few functions. For starters it should make your business look credible; the site should provide information on what you do and how people can contact you; it should provide value. That’s pretty simple right? But it’s not that simple, based on the people I speak with on … Read More


15 Jul 2014