repurposing your content

Creating content is hard. When it comes to thinking of what new bit of content to create next we often stumble along the way. What can we do to work through that? Digital marketing is full of fancy terms that often confuse business owners. For example, take repurposing. repurpose | rēˈpərpəs | verb [with object] … Read More


03 Sep 2019

There are a lot of acronyms in the digital marketing world that leave many of us scratching our heads. Yet, business marketing acronym should turn on the light bulb burning bright in our active minds. SEO. Search engine optimization (SEO) represents the concept of increasing sales by driving more traffic to business websites. Unlike paid … Read More


27 May 2019

Congratulations! You’ve decided to create a website to improve awareness for your brand and more importantly, to reach a wider audience that leads to growing your loyal customer base. However, one word has got you stumped. Content. Whether you’re re-designing a different version of your business website for the fourth time or starting from scratch … Read More


06 May 2019

It’s a new year and you still don’t have a website. Or maybe you have a website but it’s not doing anything to help your business get where you want to go. What do you want to do? Ask yourself the following questions: Why is having a website important? How can it help my business? … Read More


30 Jan 2019
holiday courier service

The holiday season is upon us, the kids in town just decorated the big pine tree that sits in the middle of the small town I live in, on the outskirts of Los Angeles, just ahead of Thanksgiving. They have holiday spirit! Do you? I was speaking with a client of ours who we manage … Read More


20 Nov 2017

Starting out a new year, everyone focuses on what they want to do and how they want to grow. People talk about goals. I’ll be honest, I’ve never been great with goals. I’ve always been a “let’s pick a thing and go do it” kind of person. Which, I’ve been pretty happy with so far. … Read More


05 Jan 2017

The internet is a huge place. More content is generated today than at any other time. It’s hard to keep up with all of it. I know that I have a hard time keeping up with stuff on the net; I’m woefully bad at it in fact, even though I’ve made a conscious effort to … Read More


25 May 2016
custom website solution

The other day I had the honor of hopping on a Google Handout with Blue Steele Solutions’s Adam Fout. Adam is a content and social wizard and really nails each practice masterfully. He and Blue Steele Solutions do great work and I’ve been following their work for a while now. On the hangout, we discuss … Read More


20 May 2016
custom website solution

The other day I had the honor of hopping on a Google Handout with Blue Steele Solutions’s Adam Fout. Adam is a content and social wizard and really nails each practice masterfully. He and Blue Steele Solutions do great work and I’ve been following their work for a while now. On the hangout, we discuss … Read More


20 May 2016

I’m announcing a series of articles about growing your business and presence online. I’m just calling it “Way of the Tortoise” for now because I think that anything worth doing is worth doing well and it takes the investment of your most valuable—and irreplacable—resource. Your time. What this series will cover This set is meant … Read More


16 May 2016
Keyword Strategy

Featured image, courtesy of http://teresay.com/ — Last time I wrote, I talked about how one can begin thinking about their business’s keyword strategies. Keyword strategy at times does seem like “voodoo,” with hard-to-measure benefit. I would disagree with you if that’s your take on keyword strategy. It takes time and it takes effort, but if you … Read More


20 Sep 2015
quick content style guide

I spoke last time about the importance of a content style guide and whether or not you should use them for your own organization. The answer is YES! In our most recent design iteration, I had someone help us with our site’s copy and she made a number of suggestions for things to clean-up that were … Read More


16 Sep 2015