If you’re on this site right now, reading this, then chances are you’re either a pro who knows this stuff and understands the importance of internet marketing. Or you’re a business owner or professional trying to increase your company’s profile online and target more relevant traffic to boost your sales.
We’re going to put together a little guide to help you do all of those things. We’ll show you how to leverage social media to help promote your business and get more traffic, as well as define a keyword strategy and more.
Define Your Keyword Strategy
So, what the heck is a keyword anyway?[sws_blockquote align="" alignment="alignleft" cite="Merriam-Webster" quotestyles="style01"]key·word/ˈkēˌwərd/
Noun: A word or concept of great significance. A word that acts as the key to a cipher or code.
I’ve said it before, having a website online just won’t cut it anymore. Your competitors are increasing their profits by targeting relevant traffic online. How? By using keywords, of course. Targeting the right keywords will help you drive quality traffic to your business’ website. Period. No hocus pocus or faerie dust. It’s a fact!
The challenge lies in selecting the correct keywords that are the most relevant to what you do. There are many ways for you to determine what terms would work best and how effective they may be.
How to Create the Perfect Keyword Strategy for Your Business
- Create a list of relevant keywords for your business – The people you want to target are people that DON’T know who you are. Am I right? That is, your keywords aren’t going to be your business name, unless your business name is ‘Chinese Food Place.’ For starters, think of keywords or short phrases that describe are at the core of your products and services. For example, if you sell auto parts look at “Cheap auto parts,” or “auto parts store” with your city name. For starters, choose up to five keywords for your business.
- Go for relevant keywords based on difficulty – Some keywords are more competitive than others. For instance, the term Cars is pretty competitive. Meaning lots of websites are vying to rank for that term. What about “Import Cars Honda.” Well, that wills till be competitive, but not as much. It’s a more focused term, thus not everyone is looking for it. What I’ve just described is called a “long tail keyword.” These terms are specific to your business, typically. Now, how does one find out about competitive keywords? Google’s Keyword Tool does just that. Not only that, but it can help you come up with more keyword ideas.
- Start optimizing – Once you’ve chosen your keywords, it’s time to start using them on your website. I’ve covered the topic in this post. So do check it out to get more detail on the fine details of keyword usage.