SEO, or search engine optimization, is one of the most effective ways to have your website be seen and get noticed in search engines. It takes what’s already on your site and improves the content so that people who use Google, Bing, and other search engines are more likely to find your site when they search. Okay. What does that really mean?
One of the reasons that SEO is so effective has to do with the techniques employed to optimize a website. Search Engine Optimization takes into account website links, page titles, media files when properly optimizing a site. This means that search engines find a website’s content more relevant, and the people actually visiting your website have an easier time finding the content they want. In addition, it can make pages on your website load faster than before, which is less stressful on both the client’s computer and the server.
- Keyword research
- Optimize page titles
- Optimize media file titles
- Optimize meta tag and descriptions per page.
SEO value over time
SEO is also a lasting change, a true investment, for a website, rather than something temporary, such as PPC, or pay-per-click. Once the website has been properly optimized for search engines, the content will remain that way, keeping it high in the search engine page rankings. This also makes SEO a cost-effective strategy for increasing organic traffic to your site.
Perhaps the most important benefit of SEO is the targeted traffic that will be created by your website’s changes. Because your site has been optimized for its purpose, the people who click on the links to the website are usually searching for the specific product, service, or content being displayed. The increased relevancy of the site is proportional to the relevancy of the site’s visitors.
- Frequently update your content by using a blog
- Tune your keyword usage in-content by regularly analyzing search traffic
- Do adword keyword analysis to ensure you are writing about topics most relevant to your audience
Search engine optimization is a useful and important tool for increasing the popularity and usefulness of your website. It is low cost, highly effective, and beneficial in more than a few ways. There are so many ‘pros’ to the technique that it’s fairly impossible to spot any cons.