SEM Strategy promotes growth, SERP and CustomerConversions
Better Known As Pay-Per-Click (PPC) Marketing
Search Engine Marketing (SEM) is commonly known as pay per click (PPC) or paid search marketing. This is because, as an advertiser, you will only pay a search engine when your ad is clicked. With SEM/PPC you only pay for performance.
Search Engine Marketing campaigns, when executed well, is one of the best tools for attracting more visits to your site. More than 80% of searches begin on the internet! Potential customers and prospects make informed decisions on a search engine such as Google, Yahoo, or Bing. DigiSavvy’s goal is to ensure that your potential clients and customers see your business on the 1st page of their search results.
Google AdWords and Microsoft/Yahoo! Ad Marketing
Advertising programs like Google AdWords, Microsoft Ads and Yahoo Search Marketing allow you to have your appear above or next to the organic (non-paid (yellow)) results of a person’s search. Leveraging these services you will be able to expand your reach to over 90% of search results worldwide. DigiSavvy can drive targeted traffic to your site within a matter of hours after launching your campaign. DigiSavvy will…
- Help you build your keyword list, setup your ad campaigns, and create engaging ads
- Track campaign results, run tests and re-test ads and content to improve results
- Report on the results of your campaign so you can see the results for yourself
So, How is this Different from Search Engine Optimization (SEO)
SEO seeks to promote your site, products, and content by ensuring a site’s content is relevant to what people are searching for online. It involves firstly creating compelling content people will want to read. Secondly the content needs to be tuned to ensure relevance to your audience. This produces natural (aka Organic) search traffic. You don’t pay natural/organic search listings. Top rankings take more time to obtain compared to a PPC campaign, but the return on investment can be tremendous. SEM and SEO together can be a powerful tool to increase your site’s search engine ranking (SERP). more about SEO →
