Refreshing and Responsive

It’s no secret. The world is more and more connected and it’s in no small part to Androids and iPhones (as of this writing, I’ve been on Android 4.1… It’s not out yet. Yeah, I think I’m cool) in peoples’ hands. That’s all well and good. The internet is pocket sized and it’s at our beck and call to prove people wrong within seconds of them claiming some obscure falsehood as truth. Have you ever done that? Looked up a fact on your phone to prove someone wrong? I do it all the time! Though, I’m mostly wrong. The last thing I was wrong about was that Nermal was a male cat and before that I was wrong about the Bills winning an NFL championship… This is why I no longer go to Vegas to gamble.

The point is that we consume the internet on our mobile devices anymore. That’s a great thing. As designers and developers of all things web, we are charged not only with the content we put out there, as Mike Monteiro so eloquently put it in his book: Design is a Job. We are also charged with making the web a friendly and more pleasant place. With evolving standards and, of course, tools to consume all that interweb awesomeness we need to think differently. I’m nowhere near the first person to come up with this though; in fact, I’m a late-comer to the party.

That said, I simply wanted to highlight a project we just completed for one of our old clients, the Urban Dater. They wanted a more mature look and a new vehicle to make it simpler to consume their content, regardless of screen size. Enter Responsive Design. With the Urban Dater, we felt this would be a good opportunity to get something in the can that would be functional and still maintain an aesthetic pleasantry about it.

You can see three distinct layouts below. We think each one allows users to see the most import content to them regardless of the device their using.