89% of consumers research products and services online before investing in them. Period.
You’ve come to a cross-roads at some point on what methods to employ to promote your business online… No doubt you’ve wondered about the effectiveness of paid advertising. The most common tool in the arena of paid online advertising is Google’s Adsense product.
The image to the right illustrates the placement of paid ads vs. organic search results
What is Adwords?
Adwords Ad Process
Adwords is a paid search advertising platform. It markets itself as an effective way to reach the people performing searches relevant to your products and services only. In simple-speak, Adwords allows you to advertise in search engine results for search queries that are related to your business.
Should I use Adwords? What’s in it for me anyway?
Adwords does help businesses, it’s already helped ours. Here are a few reasons to consider using Adwords
- It’s effective – Google search is the most widely used search engine in the world. Period. That volume of usage will translate into traffic for you via Adsense.
- Target locally – While it’s true Google is the world wide dominant choice of search engines reaching billions, you probably don’t care about all those billions. You might only care about the thousand or so people that live within a 3 mile radius of your business’s location. Adwords helps you easily target your local audience.
- Its easy – You don’t have to be a tech pro to know how to manage Adwords. It’s designed for business owners like you. You can do-it-yourself on the fly.
- It’s flexible – You can change, pause or end your campaign and set daily budgets to manage your costs.
- Not a bit of risk – You only pay when someone clicks one of your Adwords ads.
About Alex Vasquez
