Google began their experiment to include Google+ buttons in with Adwords ads back on October 10th. How is that expected to change the way people view advertisements online? More importantly, what does that all mean for you?

How does this affect you?

Incorporating +1 buttons and annotations within your ads is expected to leverage personal recommendations into your ads, potentially changing how people see your ads when they search. How? People will be able to see if their friends and contacts have endorsed (+1′d) your ad. That can have a profound affect on the effectiveness of your ads going forward.

How will the +1 button affect your organic search results?

According to Google, they state that when a user +1′s your ad it creates a signal that affects your organic search rankings. Translation: +1′s on your ads increase the quality of your site’s search engine rankings. Period. It’s really like a popularity contest, when you think about it. The same is true with backlinks. These are metrics that tell search engines “Hey, this website is compelling for this type of content/product/service, we’ll give more weight to it because other many other people like it.

What does the ad look like?

This is your ad and this is your ad with +1. Any questions?

Well, it doesn’t look a whole lot different from what it used to. I’ve provided an example of what the ads now look like with the +1 inclusion. In short, it jus gives people the opportunity to ‘endorse’ it and shows you which of your contacts have done the same. That can be a compelling call to action in that it inspires consumer confidence in a product or service when they know their friends/contacts have endorsed it.

Conclusion?

Search without social is a thing of the past and has been for some time now. Once search engines began including Social Network content, links and shares into their algorithms it was a clear message: Businesses can no longer afford to ignore the Social Media. Social Media matters. You CAN’T afford to ignore it any longer.

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

Okay, Pied Piper. Let's DO this!

This is an email I’m reposting that was shared by Lisa Hickey of the Good Men Project. The lady is a social media Maven! I figured this would be useful to our audience to share! Enjoy!

Ok, here we go. To get to 10,000

(some combination of followers, fans, connections, etc.)

1) You have to want it because you understand the results have value.

2) If you’re starting from 0, give yourself 3 months.

(you can do it quicker, but may kill yourself in the process)

3) You need a connection strategy and a content strategy, and the two need to work together.

Connection Strategy

1) Connect with people every day.

2) In “rapid growth mode” (i.e. the first 3 months) aim to connect with 100 people a day. The bulk of those should come from Twitter.

100 / day x 90 days = 9,000

The remaining 1,000 will seek out and connect with YOU. (Unless you have already spent years building a public name, then more people will connect with you first.)

3) Remember: “Nothing draws a crowd like a whole big group of people”

The more people you connect with, the easier it gets. The first 2,000 are by far the hardest. Once you get to 10,000, I would still suggest connecting with some new people a day, but you can be MUCH less aggressive and as long as you continue to be involved, your network will grow.

4) Here’s what worked for me. Daily I would:

Follow 100-125 people on Twitter

Friend 3-5 new people on Facebook

Connect with 2 people on LinkedIn

Connect with 5-20 people on Google+ 5-10

Connect with 5-10 on StumbleUpon

That ends up being more than 100, but not everyone will connect back with you.

Others like Reddit, Scribd and YouTube are more content driven sites, not true “social” networks, so the strategy there is more to put good content and comment when appropriate.

5) You may have different set of “favorite” networks that works for you. But my basic rule of thumb is – the faster I can connect on a network, the more I connect with daily. Twitter you can connect with 100 people in about 20 minutes if you’re in speed mode and are only mildly fussy.

6) Don’t connect totally randomly. You will need to mix up friends and strangers, but can do so judiciously.

Facebook – Start with people you know in real life and then move on to people that you’ve at least had a conversation with. Some people connect with people they don’t know, but in general, I choose not to.

Twitter – Here is the best kept secret for following people on Twitter.

Wait until someone @’s you or RT’s you. Then follow all their followers that look like you have something in common with. About 75% will follow you back – and they will be high quality followers even though complete strangers.

LinkedIn – Connect with people who you would want to hire, want to work with, want to work for or have some sort of professional relationship with. I connect with strangers IF I they are likely to fall into one of the above categories, and I always send a personal note. (Ditto Facebook if I’m connecting with someone that won’t immediately recognize me).

Tumblr and StumbleUpon – I use Tumblr and StumbleUpon as completely random ways of seeing what’s out there. Tumblr you only see content from people in your stream, Stumble you can “stumble “ stuff from either your connections or everyone who is submitting content to the topics you’re interested in. So, I am willing to connect with totally random people on both of those, as long as they are sharing interesting content.

Google+ — Everyone who is “Part of the Project” that is on there. Most of my followers there found me because I am known as an early adopter in social spaces.

CONTENT STRATEGY

1) Adapt your content to the networks. You should have distinctly different types of connections on each network (some overlap of course, but I try to keep them relatively different), and know what those people will like. What I put up on Facebook (stuff about the intersection of my kids and technology, cool photos, events I’m at that I’m sharing with my friends) is completely different then LinkedIn (work related stuff that I’ve written or shared) than Twitter (conversations, commentary on news, links to my content and others), than Tumblr (almost all re-blogs of random, cool stuff, interspersed with a few of my own links).

2) Use the 1/3, 1/3, 1/3 strategy

1/3 of what you post is your own content

1/3 is other people’s content that you share

1/3 is actual conversations, connections with people

3) Think of yourself as a media channel.

- Timing – spread out your content throughout the day

- If you repeat links (which I would suggest ONLY doing on Twitter), say something different about them each time.

- Each network has a threshold for how often you can post without seeming spammy.

Facebook 3-4x per day (on my personal page, I general only do 1 or 2)

Twitter – once every 15 minutes, unless you are really engaging people, and talking about stuff, then unlimited.

Stumble and Tumblr – you can reblog/restumble other peoples stuff unlimited, try to mix in your own stuff every 10x or so.

LinkedIn – once a day

Google+ TBD, but I do once a day for now.

4) When you post content, don’t think about YOU, think about THEM. What will you post that will be interesting enough that they can’t help but like it? If you are posting your own blog post to Facebook for example, say something personal that gives people a reason why you want to share it with them.

That’s it! 10,000 in 3 months – go!

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

Proof. It’s important. Before I watch something on Netflix, I want to know that it’s good. Being something of a foodie, I want to know that the new place I’m going to is well reviewed on Yelp. I just do. For me, quality stands for quite a lot. These days, with all the social networks out there, and the juggernaut that is social sharing, finding quality products and services is even easier.

I say this because in order to promote your business, it’s imperative to include proof about the quality of your work. That is, provide real customer stories!

Now, how can you incorporate these stories and testimonials?

• Include your customer’s real names/titles and use their pictures, where possible. If they have pictures on LinkedIn, see if you can use that photo. Better yet, link to that profile. This adds additional authenticity to your testimonials.
• Don’t place testimonials in random places, instead place them where they are relevant to the work you did with the client. For example, if we have a blog post we wrote about one of our new client’s websites then we’d include a testimonial there for it, where it would make the most sense to have it.
• More is more. The more proof you have the better it can make your business look, especially since all these testimonials are authentic.
• Get Social. Create a presence on site’s like Yelp or other local review sites to help spread the word. Your reviews get aggregated on other services such as Google Local and the like.

Not matter what product or service you’re selling, potential customers want to know what they’re getting and what other people think. In other words, customers want to know if you’ve made YOUR customers happy, before they do business with you. Testimonials and customer reviews are powerful tools for your website and content for helping convert prospects into paying customers.

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

Marketing is like a recipe for your business. Get one!

Why do you need a Marketing Strategy? Let me put it to you like this: If I asked you to make me a home-made Cheese Cake and you didn’t know how, could you do it? That is, could you make a Cheese Cake from scratch? Let’s assume you don’t know how. To make me that cake, you’d need a recipe, directions that tell you what ingredients you need and then how to prepare everything with them in hand. Make sense?

Many times, our clients will put in a great deal of time and effort to promote their business online, using a tactic or two that they find online. Some usually meet with some level of success, but rarely, if ever, substantial enough to warrant continuing with said tactic(s). In a way, it’s like trying to make an omelette with a single egg that you haven’t cracked yet. It’s close, but not quite. More work needs to be done.

In fact that “shotgun approach” often misses its mark and fails to produce results. It’s not a single silver bullet technique that makes a marketing strategy work. It takes someone coordinating many of these “silver bullet” techniques in unison to help get you to where your business is growing.

Simply put: There’s a lot of thought that needs to go into the creation of your next marketing campaign. Doing so not only saves time later, but potentially reduces costs considerably as the campaign progresses.

Don’t Put Marketing Tactics Before Strategy… Ever!

You’ve heard the phrase “Don’t bring a  knife to a gun fight.” Seems like sound advice, right? If the knife wielding person did some research, or had some help they might not to that fight ill-equipped. Just sayin’!

Putting together an effective marketing plan not only requires planning, but it requires a lot of work! A lot of effort is spent on keyword research and refinement. This phase helps determine your keyword strategy and is required for your marketing strategy to be successful and it also saves costs.

In this phase you identify your target audience, markets and identify pain-points, while building value with your strategy. Understand who you want to sell to VS. who you’re selling to now. Often these two items end up being completely different! Also, understand HOW you’re talking to your audience. That is, do you talk about how awesome your company’s services are? That’s awesome, but you ought to be talking about how your company can help customer X do this thing or that project better than any other product. Build value for your customers; tell them the story.

These details should definitely be ironed out before you get started. Period. Once a plan has been set forth, everyone is on the same page, the strategy is defined and will be consistent. It’s not easy, and, yes, it’s a lot of work. The question is: How much is your business worth to you? Is it worth waiting, to get something done right the first time?

Have Questions? Ask Us Today!

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

How do you define a keyword strategy? It's not as hard as you think!

If you’re on this site right now, reading this, then chances are you’re either a pro who knows this stuff and understands the importance of internet marketing. Or you’re a business owner or professional trying to increase your company’s profile online and target more relevant traffic to boost your sales.

We’re going to put together a little guide to help you do all of those things. We’ll show you how to leverage social media to help promote your business and get more traffic, as well as define a keyword strategy and more.

Define Your Keyword Strategy

So, what the heck is a keyword anyway?[sws_blockquote align="" alignment="alignleft" cite="Merriam-Webster" quotestyles="style01"]key·word/ˈkēˌwərd/
Noun: A word or concept of great significance. A word that acts as the key to a cipher or code.
[/sws_blockquote]

I’ve said it before, having a website online just won’t cut it anymore. Your competitors are increasing their profits by targeting relevant traffic online. How? By  using keywords, of course. Targeting the right keywords will help you drive quality traffic to your business’ website. Period. No hocus pocus or faerie dust. It’s a fact!

The challenge lies in selecting the correct keywords that are the most relevant to what you do. There are many ways for you to determine what terms would work best and how effective they may be.

How to Create the Perfect Keyword Strategy for Your Business

1. Create a list of relevant keywords for your business – The people you want to target are people that DON’T know who you are. Am I right? That is, your keywords aren’t going to be your business name, unless your business name is ‘Chinese Food Place.’ For starters, think of keywords or short phrases that describe are at the core of your products and services. For example, if you sell auto parts look at “Cheap auto parts,” or “auto parts store” with your city name. For starters, choose up to five keywords for your business.
2. Go for relevant keywords based on difficulty – Some keywords are more competitive than others. For instance, the term Cars is pretty competitive. Meaning lots of websites are vying to rank for that term. What about “Import Cars Honda.” Well, that wills till be competitive, but not as much. It’s a more focused term, thus not everyone is looking for it. What I’ve just described is called a “long tail keyword.” These terms are specific to your business, typically. Now, how does one find out about competitive keywords? Google’s Keyword Tool does just that. Not only that, but it can help you come up with more keyword ideas.
3. Start optimizing – Once you’ve chosen your keywords, it’s time to start using them on your website. I’ve covered the topic in this post. So do check it out to get more detail on the fine details of keyword usage.

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

Welcome to DigiSavvy! As a new member of the Monrovia Business Community, we strive to help our fellow local business owners thrive.

What We Do

DigiSavvy helps businesses get more targeted website traffic & sell more of their products & services online.

How Do We Do It

• Ethical Search Engine Optimization Techniques – These techniques help target specific traffic; people actually looking for what you have to offer and then bring them to your site.
• Search Engine Marketing (Off page marketing, backlink creation) – It’s a well known fact that sites that get relevant links to their websites rank better than their competitors in search engines.
• Web Development – We create beautiful sites that are as easy to update as a word document, and difficult to break. The way a website should be!
• Keyword Research and refinement – We help you identify which search terms are most relevant, get the most traffic, for the lowest competition and price and then adjust your site to cater toward those keywords
• Local Search Optimization – We ensure that your website keyword strategy is consistent on all fronts, including your local search presence on sites such as Google Maps and other hyper-local social networking services.

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

So what are them website goals anyway?

When I talk with clients I always ask them “What do you want your website to do for you? What is its primary goal?” Sometimes I get a confused and glazed look, which is fine. The same thing happens to me when I watched that TV show ‘Lost.’ More times than not, people have a very long explanation about who they are and what they do and what makes them unique.

I try to stop them and I tell them they’re missing the point. Don’t sell me on “who you are.” Tell me what you want people to do when they get to a site. Then I’ll get a response of “Well, I want them to check out each and every page on my site, look at my scrolling home banners and blah, blah…) Again, I have to stop them and then offer: “Look, you don’t really care if they read everything on your site. People that found  you already know what they want and have been doing their research. Ultimately you want them to buy something from you or to contact you!

Website Goals Breakdown

A website typically performs the basic following functions

1. Builds awareness for a brand and their products.
2. Provides a mechanism for potential clients to contact you about your products and services
3. Generate sales and acquire new customers

Quick Tips to Improve Your Website’s Goals

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

89% of consumers research products and services online before investing in them. Period.

You’ve come to a cross-roads at some point on what methods to employ to promote your business online… No doubt you’ve wondered about the effectiveness of paid advertising. The most common tool in the arena of paid online advertising is Google’s Adsense product.

The image to the right illustrates the placement of paid ads vs. organic search results

What is Adwords?

Adwords Ad Process

Adwords is a paid search advertising platform. It markets itself as an effective way to reach the people performing searches relevant to your products and services only. In simple-speak, Adwords allows you to advertise in search engine results for search queries that are related to your business.

Should I use Adwords? What’s in it for me anyway?

Adwords does help businesses, it’s already helped ours. Here are a few reasons to consider using Adwords

1. It’s effective – Google search is the most widely used search engine in the world. Period. That volume of usage will translate into traffic for you via Adsense.
2. Target locally – While it’s true Google is the world wide dominant choice of search engines reaching billions, you probably don’t care about all those billions. You might only care about the thousand or so people that live within a 3 mile radius of your business’s location. Adwords helps you easily target your local audience.
3. Its easy – You don’t have to be a tech pro to know how to manage Adwords. It’s designed for business owners like you. You can do-it-yourself on the fly.
4. It’s flexible – You can change, pause or end your campaign and set daily budgets to manage your costs.
5. Not a bit of risk – You only pay when someone clicks one of your Adwords ads.

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

True story, folks. If you're looking to jumpstart your Google Adwords campaign then let us kind folks here, at DigiSavvy, help! How can we possibly help? I'm glad you asked! No, no, we're not going to ask you to jump through flaming hoops or take a punch from Kimbo Slice or anything crazy like that. Simply put, be among the first five people to leave a comment on our blog or "like" our Facebook Page and we'll mail you a free $100 adwords credit. 

Pretty simple, huh? No selling of the soul, no being added to an email marketing list; just good ol' fashion goodwill. Why? Because we can and we like giving because it's our feeling that giving to others always comes back in some fancy way or another. We're cool like that, you see.

That said, feel free to leave a comment or visit and "like" our Facebook page. It's that easy and breezy, kids; really, it's probably the easiest $100 bucks you've earned.

PS
Remember, we're also giving businesses and professionals a free 1hr SEO website assessment. Be sure to take advantage of that bit of kindness, too!

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.

The DigiSavvy, an Orange County Internet Marketing Agency, team has just launched a new website for an influential Motivational Speaker: Dr. Maryalyce Jeremiah! The team effort that went into launching this website was impressive, to say the least.

DigiSavvy was able to use leverage their superior Internet Marketing skills and web development prowess to create a socially integrated website that would function to not only provide valuable information to site visitors; but also aggregate that content across multiple social networks very, very easily.

Dr. Jeremiah's website buildout was a highly collaborative process that took on multiple facets and required a great deal of focus to keep things on track.

The marketing and technical teams were able to devise a project plan, price point and patience to deliver the project just like their client wanted.

We encourage you to check out the new site located here.

As always, feel free to leave your thoughts!

Be sure to check us out at Orange County SEO, Web Design and Internet Marketing for the latest news and tips.